CAN YOU HEAR ME NOW?





When did it all begin?


In March 1876, Alexander Graham Bell was issued a patent for his invention which ultimately transformed into the telephone. The device became ubiquitous and the world tethered to it.
Today, 135 years later, we cannot live without the communication device that has morphed from the umbilical cord that connected us with each other to a magical wireless wonder, the cell phone. We are inextricably connected.


If we were to be visited by alien creatures they would describe us as a race with appendages connected to our heads.



But our conversations back then, save for the occasional party line or government tap, were private. Marketers were not listening in so that they could call back or mail you a invitation to try a new soap product you may have been discussing;. Your conversations and you life was private.


No longer.


Cutting the cord, moving towards a wireless world, we are giving up our rights to privacy as intrusions become the order of the day. Bell himself considered his famous invention an intrusion ... and refused to have a telephone in his study.


How far can the eavesdropping go?


A cell phone "extraction device" in use by several law enforcement agencies can search for and copy information on your cell phone via a USB port or Bluetooth. These devices, at a cost of around $10,000, automatically perform forensic extraction of calls, photos, messages, calendars, to do lists, memos, videos and audio. All in about 40 seconds.




Are your civil liberties being violated? Follow this link to a recent press piece.

AOL AMERICA'S ONLINE LUNACY



When AOL and The Huffington Post teamed up last month it sparked controversy that is now spilling over into the investment world.

AOL stock is being shorted by investors betting that the company will tank. Not far from its all time low of $18.51 on March 16th, it may only be a matter of time before it, like MySpace, begins to drift towards the Bermuda Triangle.
Further complicated by a class action suit instituted by one of Huffington Post's contributors, the complaint charges that none of the $315 million paid by AOL for the news and opinion website co-founded by Arianna Huffington and Kenneth Lerer was shared with the writers and other creators of the site’s content. The suit seeks class-action, or group, status.

The complaint claims that 9000 writers provided the site with free content worth as much as $105 million, which “should be returned” to the plaintiff and the class. Huffington Post derives revenue from advertising on the site.
Adding insult to injury, the majority of the contributors who supported Arianna's site as a more liberal platform are now taking a back seat to the more conservative AOL.

Did AOL not believe that a site whose content, driven by 9000 freelance, unpaid writers, would not create a backlash? It is so very obvious that AOL's CEO and largest shareholder, Tim Armstrong, is desperately rearranging deck chairs on a sinking ship.

Watching and waiting.


Click on the chart to enlarge it

YouTube vs BoobTube



For the sake of clarity, I am posting a chart based on Nielsen estimates that reflects monthly viewing for video .. whether TV, Netflix or YouTube.

Simply stated, TV crushes YouTube.

Yet with all the hype concerning the coming of broadband video, as if it were the second coming of Christ, I see nothing in this chart that comes close to the power of good ol' television.

So why do we continue to get caught up in the gigabit flow of over-hyped, overzealous and hyper-exaggerated use of broadband video? Because it's human nature to want to be on the cutting edge of anything new and cool.

It is a young playground... and "the young are always ready to give those who are older than themselves the full benefits of their inexperience"..Oscar Wilde


Google announced it will spend $100 million to increse YouTube viewership. I would advise Google to take a close look at the chart again. If Google increased viewership by 300% would it make a difference?


The viewing landscape will eventually change .. but for the next decade I'll put my money on television as the most powerful marketing tool we have.



Click on the chart to enlarge it.

SAY IT'S NOT TRUE!



At first blush I believed the video clip from CBS’s Days of Our Lives to be a spoof for a Wanchai Ferry Chinese food product placement.

It is not.

Not a fan of daytime soaps, I was not aware of the solicitous intrusion into the daily lives of daytime soap followers. These product placements are becoming commonplace and frankly deserve no place in the realm of content. They are annoying, uncomfortable for the actors, provide no value to program content and are distracting.

Product placements have been around for quite some time but never to the extent driven by these examples. Understandably, they drive a strong revenue stream for the networks. In Latin America, product placements can account for up to 50% of the revenue produced by novellas.

What’s your take on these “placements”?

Follow this link for more examples.

SHOTGUN WEDDING: GOOGLE / WPP


Mountain View, CA (Reuters)

In a move that has the potential to rock and dislodge the underpinnings of the advertising community, Google announced a hostile takeover bid for holding company giant WPP.

With an enterprise value just shy of $11 billion Google is expected to pay up to a 60 percent premium for the firm raising the stock price to its 2000 high of $99 per share.

It is expected that Dr. Eric Schmidt, 56, recently sidelined as Google’s CEO will assume the CEO position at WPP as Sir Martin Sorrell, 66, who once described Google as a “frenemy”, takes the title of Executive Group Chairman.

Why would Google put its future at risk by assuming ownership of a major non-core business? Follow this link for a more in depth analysis: goo.gl/BZrKv

A WINDEX DREAM



A good friend of mine, JoAnn Valenti, passed along the video that follows. I wanted to share it with my readers as a glimpse into the possibilities the future holds for us.

The video was produced for Corning Glass by Doremus. Following six days of shooting late in 2010 it was first released at an investor meeting this past February.

It has since generated over 10 million views.
Enjoy the video, underscored with the international language of music.

Kudos to Doremus.



Credits:
Creative Director: Michael Litchfield

Film Maker: Dave Mackie

Camera Lead: Norman Bonney

Executive Producer: Todd Lindo

EVERYTHING POPULAR IS WRONG



The headline is a quote borrowed from Oscar Wilde. In the context of this blog post it reflects on the often misguided and mass movement of special interest and demographic groups to tilt the needle on the sanity scale towards hysteria.... and that's not good.

Let me explain.

As marketers we believe our job is to inform the consuming public about a product or a service and to make a sale. We are charged with listening to them in order to understand their needs and then fill those needs as best we can. If we are smart marketers, we seek to connect and stay connected. Again .... make the sale, and then another.

We would like to believe we accomplish this is spades. We do not. We are not even close.

To a large (very large) degree we somehow managed to shift away from filling a need, moving instead towards creating a need. Some might call these creations fads. Others grasp them and market the hell out of them only to eventually concede to the definition of fad or phase or meme.

As the fad becomes "popular" and is collectively followed by an enthusiastic population, driven by emotional excitement and often peer pressure, it eventually succumbs as a faded novelty.

Social interaction, now defined and monitored as social "media", is a trend that has been tracking time over centuries. The Agora was a marketplace that encouraged social interaction and in some manner is believed to exists today in the form of Myspace, Twitter, Facebook or China's RenRen.

It is not.

These channels, or open air markets, are simply fads that have not yet recognized the true dynamics of a social marketplace. MySpace failed. AOL is gasping. Twitter struggles to find a workable model and Facebook may soon be approaching a privacy tipping point that forces a reversal of growth.

The market channels that will survive the test of time, innovating as they move forward, are best defined by Apple, Microsoft and Google ... companies that create lasting trends ... not fads.

Let's not be marketers consumed by the emotionally young chatter that disguises itself as "the future". That market represents a disproportionately small segment of consumer spending today. And I promise you that their behavior and attitudes will change as they mature.

TECH NEWS CLOUD

SEM CLOUD

AOL or AWOL ?



Can AOL be fixed or is it time for the company execs to fold the tent and go AWOL?

As an outside observer, internal memos and external "off the record" quips seem to position the company as one grasping at straws, exasperated by bad, very bad, ad sales and earnings.
Tim Armstrong, AOL's CEO, wants to turn the company around with a manifesto of "wants" that reads like a child's tantrum.

This link to SAI's Business Insider puts it all into perspective with a peek into the AOL Master Plan.

The most recent broadside follows with a chart that illustrates how bad display sales really are.


Click on the chart to enlarge it
Where AOL goes from here remains to be seen. It is hard to argue, however, that this once high flying media company will survive in its current form.