For the sake of clarity, I am posting a chart based on Nielsen estimates that reflects monthly viewing for video .. whether TV, Netflix or YouTube.
Simply stated, TV crushes YouTube.
Yet with all the hype concerning the coming of broadband video, as if it were the second coming of Christ, I see nothing in this chart that comes close to the power of good ol' television.
So why do we continue to get caught up in the gigabit flow of over-hyped, overzealous and hyper-exaggerated use of broadband video? Because it's human nature to want to be on the cutting edge of anything new and cool.
It is a young playground... and "the young are always ready to give those who are older than themselves the full benefits of their inexperience"..Oscar Wilde
Google announced it will spend $100 million to increse YouTube viewership. I would advise Google to take a close look at the chart again. If Google increased viewership by 300% would it make a difference?
The viewing landscape will eventually change .. but for the next decade I'll put my money on television as the most powerful marketing tool we have.
Click on the chart to enlarge it.
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