At first blush I believed the video clip from CBS’s Days of Our Lives to be a spoof for a Wanchai Ferry Chinese food product placement.

It is not.

Not a fan of daytime soaps, I was not aware of the solicitous intrusion into the daily lives of daytime soap followers. These product placements are becoming commonplace and frankly deserve no place in the realm of content. They are annoying, uncomfortable for the actors, provide no value to program content and are distracting.

Product placements have been around for quite some time but never to the extent driven by these examples. Understandably, they drive a strong revenue stream for the networks. In Latin America, product placements can account for up to 50% of the revenue produced by novellas.

What’s your take on these “placements”?

Follow this link for more examples.

1 comment:

Rich Miller said...

Makes me want to gag. What is our industry coming to? Just awful.