TRUTH WELL TOLD



As a departure from a more serious post, the video that follows points to frustrations consumers are exposed to in the face of advertising that "simply" provides useful product information.

In 1912, Harry McCann, along with four partners, launched H.K. McCann Co, introducing the still used credo "Truth Well Told". The slogan has been standing behind the overall creative work of the agency and holds its strategic integrity in check.

McCann truly follows the powerful credo, but tales well woven and jokes well made earn a berth here as well.

In just two years, the agency that became McCann Erickson will mark 100 years. That was the serious part and we will be wishing Nick Brien and what is now McCann Worldgroup well.

We can't wait for the party to begin .... but in the meantime enjoy the video and the laugh.


UP IS THE NEW DOWN FOR AD SPENDING



A US ad spending forecast update, released today by MagnaGlobal, paints a rosier picture than previously reported.

Barring a double dip recession MagnaGlobal is forecasting a 2.1 percent growth for the US ad economy for 2010 to $169.9 billion....an increase of 31% over the previously reported forecast. This does NOT include Olympic or political media investments in TV which would bring the growth in at a very decent 3.4 percent for 2010.

The annual run rate for growth through 2015 is expected to be 3.6 percent.

As the industry braces for a return to a somewhat normal environment it begs the question of readiness. Staff cutbacks over the past several years created a void of intellectual capital that agencies and marketers need to quickly address. As a bounce-back occurs will we have the manpower to effectively manage normal growth?

Not all is positive, however. A downturn in online classifieds is causing an overall reduction in the double digit growth rate for the online sector. Direct Media (yellow pages, paid search, lead generation, directories and direct mail) is signaling a slowdown in growth and a possible short term return to awareness-driven media channels.

You can register for a free download of the report here: www.magnaglobal.com

CONDE' NAST'S DIGITAL ALBATROSS?


A technology news aggregator and message board site with 280 million page views per month needs your help.

Why? Because they don't have a business model that works and have been losing money. Reader's are simply not clicking on ads.


Here's the kicker....the site's owner, Conde' Nast, purchased it in 2006, and is offering little or no technical support or funding until the site shows promise. So the four engineers running the site (which has had a spate of technical problems lately) are
asking readers to donate or subscribe to the site in an effort to secure additional resources.

Many of the readers are too jaded and will not pay for a subscription. After all, Conde Nast is a giant publishing company that can easily fund it. But as a business unit with its own P&L, it seems CN will let it flounder and fail.


The bigger question, however, is the lack of reader interaction with the ads. Are surfers finally getting tired of display ads? Are they becoming oblivious to those leader boards and skyscrapers?

With 280 million page views you would think there is some merit in the sites ability to generate revenue.


You be the judge. Oh yeah...the site, if you can get to it, is
reddit.com

BATTLE ROYALE



If you're sick of Apple's walled garden but have yet to make the jump from the iPhone to an Android handset, here's what to expect, how to adjust, and how to cope with certain app withdrawal. The following guide, courtesy of the folks at Lifehacker.com will help ease a transition.....

Let me preface all of this by saying that for many—not all—the switch from iPhone to Android will feel like being covered in band-aids and ripping each one off over the course of a few weeks. This is not because there's anything particularly wrong with either mobile operating system, but because they have different paradigms. Android and iPhone feel different, look different, and accomplish things in sometimes very different manners. Nonetheless, they're both mobile operating systems with touch interfaces, so it's hard to avoid comparing the two and finding similarities between them. If you decide to ditch your iPhone and give Android a try, be prepared for a little culture shock.

Jumping Ship from iPhone to Android: A Switcher's Guide

The Good

While some things are worse and others just different, there are quite a few things Android does best, and you'll want to be sure to check them out.

Jumping Ship from iPhone to Android: A Switcher's Guide

You've Arrived with Google Maps Navigation
Welcome to getting to your destination safely, courtesy of Android's phenomenal free turn-by-turn navigation. As much as I love beating a dead horse, I won't go on endlessly about the fantastic Google Maps Navigation app. The app has found new routes to places I frequent that save 5-10 minutes over what I learned from my iPhone. It's great, it's built-in, and it costs you nothing.

Jumping Ship from iPhone to Android: A Switcher's Guide

Your Voice
Voice capabilities are also new and exciting. The iPhone's Voice Control exists, but it's limited to music, apps, and a few other areas of the phone. Android gives you surprisingly accurate voice search that lets you enter text into any field with your voice, get directions while you're driving, make calls to businesses just by saying their names, or find pretty much anything on the web.

Freedom of Choice
On the iPhone you have the App Store; on Android you have the Android Marketplace. One of the reasons you may want to switch to Android is the choice of carrier and hardware it provides, along with its much more open app market. This has its disadvantages, which we'll talk about it later, but the upside is the freedom developers have to bring you all kinds of apps. There are apps that look exactly like their iPhone counterparts, but also apps that dig a lot deeper into the OS, letting you customize all sorts of uses and notifications, and have a seductive level of control over what you can do.

Instant Web
On Android, the web is here. On your iPhone, you have to bring it to you. If you're an eager Google service user and you supply your Android phone with your Google credentials, you'll quickly find your phone is filled with all sorts of information. You'll have e-mail, calendar items, contacts, bookmarks and more. I found out I had calendars and contacts in Google I didn't know existed. You can also connect to Facebook and Twitter to pull even more information into your phone. When Android detects contact information that should belong to an existing contact, it'll suggest you link it. While the way it displays everything isn't so great, and you don't always have easy handles on what you don't want to see, information is in constant sync with your web apps.

Passively Notified

Jumping Ship from iPhone to Android: A Switcher's Guide

If you were asked to pick just one complaint about the iPhone's interface, there's a good chance it's about how it handles notifications. Nobody loves frequent pop-ups, and it's almost bizarre that Apple has implemented such an archaic notification system. Android handles notifications passively, allowing you to check when you want and be otherwise uninterrupted—but, if you'd like, set specific notifications to ring, vibrate, or flash your trackball light for attention. If you're new to Android, you might not know where to find these updates. Just drag the down on the status bar up top and you'll pull down your notifications drawer.

Jumping Ship from iPhone to Android: A Switcher's Guide

The Bad

It's not all good news when you switch. Android has its issues, too. Fortunately, you can work around most of them.

Spyware
Apple insists their walled garden of an App Store is necessary to keep everyone safe—and, infamously, offer freedom from porn—and in some ways they may be right. The Android Marketplace has begun to see a spyware problem. How big of an issue it is may be up for debate, but it exists. When you download an Android app, you'll need to consider its source and note the warnings about the sorts of data it can access. Be prudent and think before you install.

It is worth noting that Apple's App Store isn't bereft of spyware; it just hasn't grown to the projected proportions of the Android Marketplace.

Blame the Manufacturer

Jumping Ship from iPhone to Android: A Switcher's Guide

Carriers and hardware manufacturers can sometimes add to the Android experience, but in most cases you'll wish you could get rid of that Sprint Nascar app (for example). HTC likes to add their Sense layer on top of the standard Android experience, as a means of beautification and betterment, but you might find it more cumbersome than helpful. Of course, you may be the minority that loves mandatory carrier apps and added interface layers. If not, you can relegate carrier apps to the app drawer by simply dragging them from the home screen to the trash (and then further banishing them through the "Manage Applications" section of Settings/Applications). Better still, if you don't like the home screen, change it.

Low Battery Warning

Certain Android phones (that'd be you, Evo) have embarrassing battery life. While the iPhone's battery isn't endless (even though it's more battery than phone nowadays), due to Android's true multitasking, the battery life falls a little short. You may be able to eke out a little more longevity by utilizing apps like TasKiller (see #6) to quit processes you don't want running, or the buggy-but-brilliant JuiceDefender app to cut back on data and screen usage. There's a debate over TasKiller's efficacy, and you don't want to abuse its power in fear of killing off an important background task you actually want running, but I've found it helps me keep the phone on a little bit longer. If you don't want to take such extreme measures, just make sure you actually quit apps when you're done with them. Unlike the iPhone, you need to be a little more active in your app management.

Jumping Ship from iPhone to Android: A Switcher's Guide

The Uncomfortable

The good and bad aside, you'll most likely be uncomfortable until you hit the other side of the learning curve. Switching from one OS to another isn't supposed to be, so stay patient and stick with it.

Bad Touch
There's something about (multi)touch on Android that isn't quite as elegant as the iPhone. The animations aren't as smooth, touch doesn't always respond the same way and things just don't feel right. In some cases you'll find yourself adjusting to the little differences, such as sliding down to unlock your phone rather than left to right (as you're used to with the iPhone). In other cases you may find things just don't feel the way you hoped, like when scrolling and you hit a hard stop at the bottom of a page (whereas an iPhone will bounce a little to let you know you've reached the end). How hard it is to adjust to the touch, the feel of cotton Android will depend on you, but remember this: It's different. It's not an iPhone, so don't expect one.

Different Strokes

Jumping Ship from iPhone to Android: A Switcher's Guide

When you buy a new keyboard for a computer, the displacement of a single button can become very frustrating. Once you memorize key locations it's hard to switch, because they're embedded in your muscle memory. Depending on the Android phone you choose, you'll either be adjusting to a physical keyboard with its own layout, or you'll be presented with a familiar but notably different touch keyboard. The number/symbol selector may be on the right side (it varies), your spacebar is a bit smaller, and you have a microphone button that will let you speak what you want to type instead of typing it. It's slightly different and you'll slip up, but you'll adjust with practice. But once you get the hang of it you'll discover keyboard shortcuts that'll help you type faster. Here are a few shortcuts, but note that they may or may not work based on your hardware:

  • Alt + Spacebar lets you insert special characters
  • Alt + Delete will delete an entire line
  • Pressing Shift twice will initiate caps lock.
  • Menu + X will cut all text, Menu + C will copy it, Menu + V will paste clipboard text and Menu + A will select everything in the current field.
  • Alt + Q inserts a tab space.

The upside to Android? If you want to try a keyboard that's vastly different, like the gesture-based Swype, you have that option as well.

Consistent Expectations
Consistency of the interface is another piece of culture shock. Maybe staring at a grid of iPhone apps felt like staring into your probable future as a member of the Apple occult, but at least you knew what you were getting. On Android, you have several pages with different items and you may find yourself swiping around blindly. Just like you would with a grid of apps with no real immediate notification of what's what, you'll get used to the differing pages of your home screen. If not, you can always replace it with a nifty app like SlideScreen (something the iPhone could really use).

Localized Settings

Jumping Ship from iPhone to Android: A Switcher's Guide

On the iPhone you've come to expect some of your app settings in, well, the global Settings app. In Android, you'll always find them in the actual application. To get to any app's settings, you'll need to go into the app, hit your phone's Menu button, and then hit "Settings." This applies not only to apps your downloads from the Android Marketplace, but settings for your text messages, email accounts, and other features you may think of as part of the OS.

Real (or Unreal) Buttons
Speaking of the menu button, you'll find that navigating an Android phone requires the use of those four buttons below the screen. This can be very off-putting at first. You might wonder what purpose is served by offering dedicated buttons which, on some handsets, aren't really even buttons at all. As you get used to them and memorize where they are, you'll adapt, but initially you may want to pull your hair out wondering why everything isn't part of the touch screen. Simply put, iPhone apps have been designed for some time now as single environments with multiple screens to page through, while Android apps function a bit more like traditional desktop apps—a single screen, with buttons and options, made to be switched into and out of regularly.

Jumping Ship from iPhone to Android: A Switcher's Guide

Out of Sync

What about syncing? One of the benefits of Android is that, for the most part, you won't need to sync. You can copy media from your computer over USB if you need to. But do you miss the painful tethered syncing of iTunes? Then get doubleTwist (here's our first look), which can be described pretty accurately as iTunes for Android. If you don't like Android's media player, doubleTwist offers an alternative. If you're longing for iTunes after the switch, a couple of downloads should have you covered.

Storage Options
Storage on an iPhone is a sealed deal (much like the battery), but on Android it's expandable. On one hand this is great because you essentially have no limits, but it also means purchasing an additional MicroSDHC card (or two) in order to fit everything you want. Generally you only start with 8GB. Whether you go out and grab a 32GB card or a few smaller ones, you may have to start considering your storage a bit differently.

PREDICTING FLOPS - 3DTV



Several months ago we commented on the lemming effect of television manufacturers running over the 3DTV cliff. Not withstanding the expense, the need to wear glasses (and have extra pairs around for guests), and the cost of the glasses we predicted (and still do) the loss of hundreds of millions by companies the likes of Sony, Samsung and LG among others.

Major motion picture directors and movie critics panned 3D as a "waste of a dimension".

Today, a Japanese consumer survey may have hammered the first nail in the coffin.

Here are the results and a partial lift from website VG247 ....

Sony is preparing to stake its case for 3D gaming at Develop in Brighton this month, despite a Japanese survey today showing that nearly 70 percent of those questioned have no intention of upgrading to 3D TVs this year. Why? Because the glasses are turning them off.

Respondents blamed the need for wear glasses, costly TV sets and scarcity of general content for lack of interest, the survey by Kakaku.com showed (via Reuters).

The numbers aren’t small, either: 70 percent said the hassle of wearing special glasses put them off, 57 percent said prices were too high and close to 40 percent said there was not enough 3D content.

Of those questioned, 67.4 percent said they were not interested in buying a 3D TV while only 31.2 percent were considering or wanted to purchase one, the survey said.

The online survey ran June 10-16, receiving responses from 8,957 people.

Gaming firms such as Sony and EA pushed 3D titles in their E3 press conferences this year, with Sony in particular making big efforts to evangelise the fledgling feature.

Sony continues western 3D push

Unperturbed by the news from Japan, however, Sony said today it’s to showcase PS3 3D at Develop later this month.

Enough said.

FIGURES LIE AND LIARS FIGURE



One of my favorite blogs in the blog-o-sphere is written by Bob Hoffman, CEO of Hoffman/Lewis Advertising in San Francisco and St. Louis. The Ad Contrarian has become a daily read for me and I thank Bob for his wonderful, down to earth insights on anything advertising.

The following is a current post on Bob's blog. I encourage you to read it and occasionally drop by his blog .... you'll become addicted.

"The advertising industry is so intent on pumping up (some might say pimping up) web and mobile video, they can't even see the real world anymore.

Nielsen's "Three Screen Report" (which reports on TV, web, and mobile screen usage) for the first quarter of 2010 has some astounding data about viewing habits. But you'd never know it from reading their conclusions.

Here are the facts I found compelling.

1. While time spent with TV increased by 1.3% compared to the same quarter last year, time on the internet dropped by 10 times that amount.

2. Compared to Q1 last year, TV viewing grew by 2 hours per month, while watching video on the internet grew by 11 minutes per month.

3. DVR viewers fast forwarded through 3% fewer spots compared to Q1 a year ago.

4. The number of people watching TV and using a laptop simultaneously dropped by almost 5% compared to last year.

5. Video viewing on the internet continues to be less than 1% of all viewing.

6. Mobile viewing of video is essentially a non-factor, constituting about 2/10 of 1% of total viewing.
Meanwhile, here are the "Key Conclusions" Nielsen draws:
1. While mobile subscribers watching video on a mobile phone is (sic) still only a small fraction of the audience, the year-over-year growth is a notable 51.2%

2. Over half (55%) of the mobile video audience is aged 25-49, not teens as some might think

3. Simultaneous usage of television and PC, while down year-over-year in March, remains fairly constant.
Two of the "key conclusions" revolve around mobile viewing, which is not even a pimple on the ass of total viewing. No "key conclusions" about the amazing, continuing dominance of television. Nothing about the bewildering drop in internet viewing (can you imagine the hysteria and death knells if time spent with TV dropped 13% in one year!)

To me it is painfully obvious that the marketing and advertising industries have so thoroughly bought into the "narrative" of the power of web and mobile video -- and are so eager to find justification for that narrative -- that they can't even interpret their own numbers sensibly. "

Thanks Bob!

A MOMENT OF ZEN


Every so often I come across a song that fits perfectly for a given occasion ... and has nothing to do with the world of advertising.

Although Father's day just past us last Sunday, these lyrics, put to music, best describes the love between father and son.



"The Riddle"

There was a man back in '95
Whose heart ran out of summers
But before he died, I asked him

Wait, what's the sense in life
Come over me, Come over me

He said,

Son why you got to sing that tune
Catch a Dylan song or some eclipse of the moon
Let an angel swing and make you swoon
Then you will see... You will see

Then he said,

Here's a riddle for you
Find the Answer
There's a reason for the world
You and I...

Picked up my kid from school today

Did you learn anything cause in the world today
You can't live in a castle far away
Now talk to me, come talk to me

He said,

Dad I'm big but we're smaller than small
In the scheme of things, well we're nothing at all
Still every mother's child sings a lonely song
So play with me, come play with me

And Hey Dad
Here's a riddle for you
Find the Answer
There's a reason for the world
You and I...

I said,

Son for all I've told you
When you get right down to the
Reason for the world...
Who am I?

There are secrets that we still have left to find
There have been mysteries from the beginning of time
There are answers we're not wise enough to see

He said... You looking for a clue I Love You free...

The batter swings and the summer flies
As I look into my angel's eyes
A song plays on while the moon is high over me
Something comes over me

I guess we're big and I guess we're small
If you think about it man you know we got it all
Cause we're all we got on this bouncing ball
And I love you free
I love you freely

Here's a riddle for you
Find the Answer
There's a reason for the world
You and I...

[Thanks to www.azlyrics.com for finding the lyrics]
[Thanks to Lauren (mangotango2025@yahoo.com) for these lyrics]

[Thanks to irshnd77@aol.com, Julia for correcting these lyrics]

Socialising Johannesburg


The following from friends at PSFK on the use of digital outdoor-scapes....

Nike’s Write The Future campaign is taking an innovative approach by merging social media and World Cup activities to forge a truly interactive experience. Fans can submit a 57-character inspirational message through Facebook, Twitter, Mxitt (a South African social network), and QQ (a Chinese social network) and choose an accompanying picture of their favorite soccer player to have it headlined on the Life Center, one of Johannesburg’s largest skyscrapers.

One hundred fan-generated headlines are selected each night to be displayed on Africa’s largest interactive LED screen. Measuring 44 meters high by 42 meters wide and hoisted 30 stories high, it displays fan messages for the entire city to read and be inspired by. When a message is chosen and displayed, the fan receives a personalized notification with a picture of the headline and the accompanying animation of their favorite soccer player.

Several years ago the same strategy was utilized by Gateway for a digital billboard in Times Square.

Watch a video about the campaign below and the Times Square photo that precedes it.


PUBLISHERS BATTLE FOR SURVIVAL


As digital publishers came together at a panel hosted by OMMA's PUBLISH conference today, trying to desperately figure out how to migrate to a digital landscape, I could not help but wonder.

What if offline publishing properties that are both non-native to the online environment and not time sensitive never migrated to the online world. Would they be better off today from a revenue perspective?

For those publishers that did make the leap (and made many mistakes along the way) do they regret the move? Chances are they would not admit they would "go back to the future".

The delicate balance between the reader and his/her engagement with a publication is likely not interrupted by the absence of a digital version. Many pubs missed the benefit they provide their offline readers .... the benefit of an exclusive interaction that is not available online. Unfortunately they followed the crowd.

This theory would not hold for news sites that are time sensitive. The internet created a "want it now, want it fast" culture that dictates the need for speed. They belong online .... as do native digital brands the likes of eBay, Monster, Huffington Post and Facebook.

As the traditional publishers scrambled to "go digital" with no vision for a sound business model, they gave away their content and are now waging an epic battle for their survival.

Comments welcome.

SAMSUNG SINGING SONY'S SONG



Samsung, Sony and LG are in the throws of a cut-throat battle for the lead position on the introduction and launch of 3DTV sets in the U.S. market.

In a brilliant (or lucky) move by Samsung's ad agency, Leo Burnett, , they secured the rights to the music track that will likely become the hit song of the summer of 2010, running the catchy and addictive tune across the Samsung product line.

The song? Soul Sister by the artist Train. If you don't recall the title, watch and/or listen to one of the commercials, the music video or the music widget below.

Here's the rub. The song and the artist fall under the Sony Music Columbia record label. So.... why would Samsung allow its agency to subsidize the royalty coffers of its nemesis and continue to create buzz around the song through the summer?

While this isn't the first time Samsung has teamed up with Sony for the launch of new products (the launch of LCD sets was a cooperative effort), was this an "ooops" by Leo Burnett or just a smart move?

And, was (is) Samsung aware?