Samsung, Sony and LG are in the throws of a cut-throat battle for the lead position on the introduction and launch of 3DTV sets in the U.S. market.

In a brilliant (or lucky) move by Samsung's ad agency, Leo Burnett, , they secured the rights to the music track that will likely become the hit song of the summer of 2010, running the catchy and addictive tune across the Samsung product line.

The song? Soul Sister by the artist Train. If you don't recall the title, watch and/or listen to one of the commercials, the music video or the music widget below.

Here's the rub. The song and the artist fall under the Sony Music Columbia record label. So.... why would Samsung allow its agency to subsidize the royalty coffers of its nemesis and continue to create buzz around the song through the summer?

While this isn't the first time Samsung has teamed up with Sony for the launch of new products (the launch of LCD sets was a cooperative effort), was this an "ooops" by Leo Burnett or just a smart move?

And, was (is) Samsung aware?

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