The annual gathering of all things gadget related started in Las Vegas with the opening of CES 2016 this week, but a recent study by Accenture shows consumers may shy away from many Internet of Things (IoT) devices over security fears.
The Accenture study, which was conducted between October and November 2015, with 28,000 consumers in 28 countries participating, found that 47 percent of consumers surveyed cited privacy and security concerns as a barrier to adoption of IoT products.
.
“This indicates that the consumer technology industry does not have the fundamentals in place – and the consumer trust established – to push into more personalized and sensitive areas as it searches for the next wave of innovation,” the report stated.
Accenture also found that consumers, who are aware of recent security breaches, about 66 percent of those contacted, were less likely to adopt or keep an IoT device. Of these folks, 18 percent stopped using such a product until better security could be guarantee because the risk of ownership was not worth the potential reward. An additional 24 percent reported delaying a purchase until security is improved.
Not everyone is worried. Twenty-one percent surveyed said they are not concerned about security breaches and hackers, while 37 percent did say they would be more cautious when using an IoT device.
Excerpt provided by SC Magazine
Posts
No comments:
Post a Comment