BEST OF THE BEST
Time to take a break from the daily grind to celebrate Adweek’s
Best Media Plan winners across thirty-two categories.
The following represent the winner, category and client.
The envelope please ….
SMG,Campaign, $5-10MM,P&G Always
SMG,Best Social, $4MM +, P&G Always
W+K/Razorfish/Mindshare, Campaign $15MM +, Nike
W+K/Razorfish/Mindshare, Best Int’l Campaign $15MM +, Nike
UM, Campaign $10-15MM, Media Markt
SMG, Campaign $1-5MM, Newcastle Brown Ale
PHD, Campaign $500K-1MM, Oreo
DigitasLBi, Campaign Under $500K, Taco Bell
DigitasLBi, Best Social Under $500K, Taco Bell
UM, Best Programmatic, Neutrogena
Team One, Best Use of Data, Lexus NX
DigitasLBi, Best Use of Insights, American Express
Hill Holiday, Best Mobile $4MM +, John Hancock
DigitasLBi, Best Mobile $1-2MM, Taco Bell
Essence, Best Mobile $500K-1MM, Google Search App
Media Storm, Best Mobile Under $500, Fox: Brooklyn Nine-Nine
Mindshare, Best Social $2-4MM, Dove
Horizon Media, Best Social $1-2MM, Burger King
Zenith, Best Social $500K-1M, FX: AHS/Freak Show
The Grid, Branded Content $4MM +, GE
W+K, Branded Content $1-2MM, Old Spice
Carmichael Lynch, Branded Content $500-1MM, Subaru
John St., Branded Content Under $500K, Canadian Safe School
Mediacom, Alternative Media $4MM +, Shell
Zenith, Alternative Media $2-4MM, Kohl’s
Van Wagner Group, Alternative Media $1-2MM, Hendrick’s Gin
Spark, Alternative Media $500K-1M, Delta Faucet
Ignition Factory, Alternative Media Under $500, Porsche
Mediacom, Int’l Campaign $1-5MM, Coca-Cola
UM, Int’l Campaign Under $1MM, H&M
Mediacom, Best Native Adv $1-2MM, Shell
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