My Open Kimono

BEST OF THE BEST 

Time to take a break from the daily grind to celebrate Adweek’s Best Media Plan winners across thirty-two categories.

The following represent the winner, category and client.

The envelope please ….

SMG,Campaign, $5-10MM,P&G Always

SMG,Best Social, $4MM +, P&G Always

W+K/Razorfish/Mindshare, Campaign $15MM +, Nike

W+K/Razorfish/Mindshare, Best Int’l Campaign $15MM +, Nike

UM, Campaign $10-15MM, Media Markt

SMG, Campaign $1-5MM, Newcastle Brown Ale

PHD, Campaign $500K-1MM, Oreo

DigitasLBi, Campaign Under $500K, Taco Bell

DigitasLBi, Best Social Under $500K, Taco Bell

UM, Best Programmatic, Neutrogena

Team One, Best Use of Data, Lexus NX

DigitasLBi, Best Use of Insights, American Express

Hill Holiday, Best Mobile $4MM +, John Hancock

DigitasLBi, Best Mobile $1-2MM, Taco Bell

Essence, Best Mobile $500K-1MM, Google Search App

Media Storm, Best Mobile Under $500, Fox: Brooklyn Nine-Nine

Mindshare, Best Social $2-4MM, Dove

Horizon Media, Best Social $1-2MM, Burger King

Zenith, Best Social $500K-1M, FX: AHS/Freak Show

The Grid, Branded Content $4MM +, GE

W+K, Branded Content $1-2MM, Old Spice

Carmichael Lynch, Branded Content $500-1MM, Subaru

John St., Branded Content Under $500K, Canadian Safe School

Mediacom, Alternative Media $4MM +, Shell

Zenith, Alternative Media $2-4MM, Kohl’s

Van Wagner Group, Alternative Media $1-2MM, Hendrick’s Gin

Spark, Alternative Media $500K-1M, Delta Faucet

Ignition Factory, Alternative Media Under $500, Porsche

Mediacom, Int’l Campaign $1-5MM, Coca-Cola

UM, Int’l Campaign Under $1MM, H&M

Mediacom, Best Native Adv $1-2MM, Shell

Team One, Best Native Adv Under $500K, Lexus