It is estimated that four billion dollars will have been spent on mid-term elections culminating in what may be a dramatic shift of power on Tuesday, November 2nd.

This unprecedented sum of money has been focused on television, accounting for about 70% of invested dollars while the balance was directed to radio, direct mail and print.

Online? About 2%.

The web does not seem to resonate with politicians seeking to swing voters. Personally, I cannot recall even one display ad or e-mail coming my way from the media channel that touts accountable and targeted ads like no other. Given the intensity of television advertising, the poor showing for the web escapes us.

Frankly, I am thankful. Sick of the promises, lies, and extreme negative positions, I am looking forward to the quiet of November 3..... and happy that I was spared the onslaught on the web.

Nonetheless, get out there and VOTE!

1 comment:

George Parker said...

Enjoy the 3rd... It will start all over again on the 4th!!!