A major newspaper group is poised to announce its newest entry into the market for distribution of news and advertising, competing against the digital market. Positioned as a game-changing event in media delivery channels it moves beyond Amazon’s Kindle, Sony’s eReader, Zinio and the soon-to-be-launched Plastic Logic reader pictured below.

Lightweight and foldable, requiring no cumbersome chargers yet maintains the ability to sustain readability for the life of the product, it will set the standard for news delivery. No batteries required!! Ever.

The system, first introduced in Germany relies on image transfer to make the visual display incomparable to that of today’s devices. Its portability and ease of use with a simple, common user interface is perfectly suited to the casual or business reader.

There is no question that this platform will maintain the lion’s share of the reader market for many decades.

For a first-hand sneak preview and more information
click here.

The platform is not about what’s nifty, cool or high tech. It’s about a personal, in many cases tactile, experience that transcends many electronic devices that make up the digital world around us. It allows an escape from ear buds, chargers, screen glare and fonts the size of gnats you need to squint at. It bridges the distance between what is and what could be. All at a very affordable price.


Unknown said...

I own one of these. In fact, I have several, stacked up neatly, waiting to be recycled.

Reasons why I would rather not use these things
1. They leave residue on your fingers
2. They are expensive (over $40 a month)
3. They are out of date as soon as they are constructed
4. 90% of what they contain doesn't interest me
5. The UI is clumsy, requiring all kinds of hand gestures to navigate through a single article.
6. I have to wear headphones to drown out the ruffling sounds they make when other people use them.

Paul Benjou said...

But yo CAN wrap fish in them!!

Unknown said...

one more thing...

Smart phones should adopt this technology: I tried it about 10 years ago and found it very effective. Here's how the company describes their technology:

In essence, RapidReader displays the text of a document or web page like a movie. Each word is like a frame of film placed in the center of your field of vision. You have complete control over your reading speed between 100-950 words per minute. The unique comfort and naturalness of the reading experience is the result of RapidReader dynamically displaying the text that you're reading in the cadence and rhythms of human speech