The issue of click fraud seems to have reared its head as of late as reporting services signal an up-tick in the percentage or “misdirected” clicks. Search engines themselves naturally deny this trend as they police search traffic with increased diligence.

While click costs can run from a penny and up, the most diligent of advertisers are those who bid against competitors to appear at the top of a search query.

At the top of the list, lawyers appear to be shelling out significant sums for a single click. The ambulance chasers are targeting patients with mesothelioma, a cancer caused by asbestos.

The high click payout is positioned against an average seven figure settlement.

Do I hear $70.00?!


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