The posting of a billboard in Amsterdam for Sony's Playstation with a controversial image and the copy .... "Playstation Portable. White is coming.", is unquestionably not for the US market.

It is the first in a series of many images that play on the choice between a black or a white case for the PSP. Clearly a creative, if not brilliant, debut for Sony's campaign will evoke emotion. Sometimes harsh, sometimes quizzical and often shock and outrage.

One comes to realize the creative genius as the series of images plays out ... sometimes Black as the aggressor and sometimes White as the aggressor.

Kudo's to the creative team at TBWA and the marketing team at Sony.

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