A MOMENT OF ZEN

Every so often I come across a song that fits perfectly for a given occasion ... and has nothing to do with the world of advertising.

Although Father's day just past us last Sunday, these lyrics, put to music, best describes the love between father and son.

"The Riddle"

There was a man back in '95
Whose heart ran out of summers
But before he died, I asked him

Wait, what's the sense in life
Come over me, Come over me

He said,

Son why you got to sing that tune
Catch a Dylan song or some eclipse of the moon
Let an angel swing and make you swoon
Then you will see... You will see

Then he said,

Here's a riddle for you
Find the Answer
There's a reason for the world
You and I...

Picked up my kid from school today

Did you learn anything cause in the world today
You can't live in a castle far away
Now talk to me, come talk to me

He said,

Dad I'm big but we're smaller than small
In the scheme of things, well we're nothing at all
Still every mother's child sings a lonely song
So play with me, come play with me

And Hey Dad
Here's a riddle for you
Find the Answer
There's a reason for the world
You and I...

I said,

Son for all I've told you
When you get right down to the
Reason for the world...
Who am I?

There are secrets that we still have left to find
There have been mysteries from the beginning of time
There are answers we're not wise enough to see

He said... You looking for a clue I Love You free...

The batter swings and the summer flies
As I look into my angel's eyes
A song plays on while the moon is high over me
Something comes over me

I guess we're big and I guess we're small
If you think about it man you know we got it all
Cause we're all we got on this bouncing ball
And I love you free
I love you freely

Here's a riddle for you
Find the Answer
There's a reason for the world
You and I...

[Thanks to www.azlyrics.com for finding the lyrics]
[Thanks to Lauren (mangotango2025@yahoo.com) for these lyrics]
[Thanks to irshnd77@aol.com, Julia for correcting these lyrics]

CONNECTIONS

Early this afternoon, one of the staffers at Agency Spy, a member of the MediaBistro empire, Twittered to ask about a recent Chivas commercial. His interest was the background music in the spot.

The music was “driving him crazy”…. He couldn’t recall where he heard it before.

This is where the artist, the album, the commercial, YouTube, an Apple iPhone App, Grooveshark (a free music sight) and Twitter all came together in a few short minutes to make our friend at Agency Spy a bit less crazed.

It’s a classic example of how ordered digital forensics can make a difference.

1-Search YouTube for “Chivas Commercial” and rank by date.

2-Play the clip and confirm it’s the right commercial

3-Use the iPhone Shazam application which “listens” to the song and plays back its title, artist and, in some cases lyrics, with a link to iTunes for potential purchase. Granted, I did hunt for a few seconds in the commercial with no voice-over to capture the music.

4-Jump to Grooveshark (www.grooveshark.com), search for the album and pick the music track that matches the commercial. While on the site, you can also create a widget that can be embedded in a blog.

5-Capture the URL link to the music and forward back to Agency Spy on Twitter.

Bliss

Here’s the widget with the soundtrack … sometimes it all comes together neatly, with potential for monetization and data capture along the way.