As much as and as quickly as media options change they stay pretty much the same. And as the force-winds of technology push us forward we quickly adapt.
Or do we?
It's a riddle. And we keep searching for the answer that is just under our very nose.
A recent blog post by Bob Hoffman, CEO of Hoffman Lewis in San Francisco and St. Louis, uncovers Top Ten Double-Secret Unknown Facts About Advertising. The list follows in its entirety .... with thanks to Bob for his investigative and inquiring mind.
An do drop by his insightful blog, The Ad Contrarian.
Or do we?
It's a riddle. And we keep searching for the answer that is just under our very nose.
A recent blog post by Bob Hoffman, CEO of Hoffman Lewis in San Francisco and St. Louis, uncovers Top Ten Double-Secret Unknown Facts About Advertising. The list follows in its entirety .... with thanks to Bob for his investigative and inquiring mind.
An do drop by his insightful blog, The Ad Contrarian.
Top 10 Double-Secret Unknown Facts About Advertising
1) 99.9% of people who are served an online display ad do not click on it.If you would like to print a nice, clean copy of this list and pin it up on your boss's wall, you can find it here.
2) TV viewership is now at its highest point ever.
3) 96% of all retail activity is done in a store. 4% is done on line.
4) DVR owners watch live TV 95% of the time. 5% of the time they watch recorded material.
5) 99% percent of all video viewing is done on a television. 1% is done on line.
6) The difference in purchasing behavior between people who use DVRs to skip ads and those who don’t: None.
7) Since the 1990s, click-through rates for banner ads have dropped 97.5%.
8) Since the introduction of TiVo, real time TV viewing has increased over 20%.
9) Baby boomers dominate 94% of all consumer packaged goods categories. 5% of advertising is aimed at them.
10) TV viewers are no more likely to leave the room during a commercial break than they are before or after the break.
Here are my sources:
1. DoubleClick, Benchmark Report, 2009
2. Nielsen Three Screen Report, Q1 2010
3. U.S. Department of Commerce, Q2 2010; Nielsen Three Screen Report, Q1 2010
4. Duke University, Do DVRs Influence Sales?
5. Nielsen Three Screen Report, Q1 2010
6. Duke University, Do DVRs Influence Sales?
7. Li, Hairong; Leckenby, John D. (2004). "Internet Advertising Formats and Effectiveness". Center for Interactive Advertising. And DoubleClick, Benchmark Report, 2009
8. NielsenWire, Nov. 10, 2009
9. Marketing Daily, July 22, 2010
10. Council for Research Excellence, May 10, 2010
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