tag:blogger.com,1999:blog-228587362024-03-06T23:20:27.286-05:00My Open KimonoA forum for media consumers and professionals on the state of media and all of its disciplines as it relates to advertisingPaul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.comBlogger381125tag:blogger.com,1999:blog-22858736.post-16606524359362341612023-10-29T17:31:00.000-04:002023-10-30T19:04:53.101-04:00<p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPfKVdbCxPHY08rmZk1vziW4lNGXiZSXmQDrwCj1eGjPMqlsbGx1yKaoM7sFFNp7TQB3JiY26s0Mfkv8O96cE-HI8bK_ssPdNEOeLgJBZnkaybZKXK1AWBmt61YGsBrsRu0bUHyudxjVmyt5Mlcuz_5YKYppJUJ2hpBs4E7BPQ5pvjf_tYFFKe/s1583/8BE2FEE5-122F-412F-8626-4C090967A87D.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="934" data-original-width="1583" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPfKVdbCxPHY08rmZk1vziW4lNGXiZSXmQDrwCj1eGjPMqlsbGx1yKaoM7sFFNp7TQB3JiY26s0Mfkv8O96cE-HI8bK_ssPdNEOeLgJBZnkaybZKXK1AWBmt61YGsBrsRu0bUHyudxjVmyt5Mlcuz_5YKYppJUJ2hpBs4E7BPQ5pvjf_tYFFKe/s320/8BE2FEE5-122F-412F-8626-4C090967A87D.jpeg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><h4 style="text-align: left;"><b><span style="font-family: arial; font-size: large;">Small Town Politics - Big Town Issues In Canaan?</span></b></h4><div class="separator" style="clear: both; text-align: center;"><br /></div>If you’ve ever heard people talk about small-town politics, you know that bad things happen even in seemingly quiet, friendly communities. Public corruption is a problem across the United States… and mirrored in small towns. So what can average every day citizens do about it?<div><br /><div>Perhaps more than you think. </div><div><br /></div><div>On Saturday and Sunday I had the opportunity to attend local meet and greet bipartisan events for selectmen in Canaan Connecticut. One of the best ways ordinary, unelected people can help make government run more efficiently and transparently is to attend open meetings. Attendance at public meetings in small towns is often low, meaning that few people are fully aware of what’s going on in their town. It’s much easier for elected officials to raise utility rates, award contracts to friends or slip personal agenda items into public policy without the public’s awareness.</div></div><div><br /></div><div>I am not suggesting that this is the case in the small Litchfield Hills town of Canaan Connecticut. There are however egos, bruised or otherwise, which hinder an open and bipartisan discussion. Going to a public meeting may not be everyone’s idea of a fun time but doesn’t Canaan deserve better? Is something amiss?</div><div><br /></div><div>Open, public events, gives us a chance to speak, for or against issues that truly matter to us - such as who our town hires to oversee emergency services, which roads get repaired, how our water plant operates, and how much we pay in utilities. </div><div><br /></div><div>Canaan residents can create change by attending these meetings and asking questions of their selectmen. Generally, when people are closely watching what their elected officials are up to, officials tend to behave better. Going to public meetings is one way we can help keep government clean and create change.</div><div><br /></div><div>And if you don’t like what you hear dig deeper. You can file open records requests to know more about town salaries, how much money the school paid in legal fees, how much given construction projects cost, or almost anything of that nature. By simply requesting these records, people can show public officials that they are keeping an eye on them. Often, the information revealed through a request can shed light on some surprising situations. By law, you can rightfully request and obtain these records.</div><div><br /></div><div>What I surmised, having attended both meetups, is that one candidate sets himself far apart from the others. His bipartisan position coupled with a written, well constructed agenda and vision for the community constitutes a refreshing change for a better, friendlier, transparent and more tolerant town. More to the point, in a five candidate race, only Jesse Bunce, Ann Talmadge and Christian Allyn verbally illustrated the community needs. The remaining two pointed me to a website, or less. </div><div><br /></div><div>So far …Jesse Bunce is the front-runner for me. But I am open to have my mind changed.</div><div><br /></div><div>Let’s insist on an open debate before it’s too late. It’s easy to do nothing and excuse oneself . But if this town is important, let’s please set aside all petty egos and show the community that our leaders care enough. </div><div><br /></div><div><br /></div><div><br /></div><div> </div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div>Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-2390070162062550012018-04-12T17:12:00.001-04:002018-04-12T17:12:35.908-04:00<div class="separator" style="clear: both; text-align: left;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI7az-jnFNqHPRicAvbsr2huyPv9MlFi1W6_gbv-qIQS-qOCopZRg0l7dh_oRYCX_R-hrSl3VZdDLKOcXsOrIh9MT8UVYdPJyrgfn7wqXy6nWF8tIz75ZA0JZyutIrIkNY_QP9/s1600/web+of+deceit.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="725" data-original-width="1600" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI7az-jnFNqHPRicAvbsr2huyPv9MlFi1W6_gbv-qIQS-qOCopZRg0l7dh_oRYCX_R-hrSl3VZdDLKOcXsOrIh9MT8UVYdPJyrgfn7wqXy6nWF8tIz75ZA0JZyutIrIkNY_QP9/s400/web+of+deceit.JPG" width="400" /></a></div>
<b>PRIVACY BE DAMNED</b><br />
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<span style="font-family: Verdana, sans-serif;">As a practitioner in the world of big data I am reminded of Zuckerberg’s
comment about the users of what is now Facebook as “They trust me”
“Dumb F—ks” for giving up their personal data.<br />
Contrary to Wall Street analysts’ suggestion that he has matured, I beg
to differ. Analysts have an agenda to keep the stock price momentum
going and have no clue (nor do they really care) about the nefarious
practices behind the Facebook curtain.<br />
For years I rallied against the intrusions, and yes, theft of the use of
our data which most have blindly turned over to Facebook.<br />
Let’s be clear. Facebook did not steal our data. The fine print in their
terms allowed them to mine our information legally (if not
surreptitiously). In return, we get to use the platform. Such fun!!!<br />
As Facebook executives insist they don’t sell their data, they are
correct. They DO sell the USE of our data, and then lose control as the
buyer of the data usage integrates third party data to enhance profile
targeting down to, yes, even a street address with a more complete
profile of YOU …. anonymity be gone.<br />
So what we end up with as the chickens come home to roost is a nest of
lies, obfuscated with technical terms, apologies, lack of transparency
and accountability and legislators who don’t have a clue how to pull the
curtain aside and ask the right questions.<br />
Zuckerberg will not go away as he has overriding voting rights on the
business of Facebook. What needs to be done is for clueless legislators
to clamp down hard on how this company is undermining the very
foundation of what the definition of privacy is …. something Zuckerberg
will never openly admit he believes doesn’t exist.</span>Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-61605255491229877862018-01-18T15:05:00.000-05:002018-01-18T15:08:21.439-05:00<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYWnPLEbMvNqmDzQHceXAkDr7xuCHIGKmK6WoxkHTrPGH4wK6du9U75MIV3MQLh_2JKB7153BFZT6bKjKW2kvZPi2qLQDFeg6xGbz6gA2QfQZWlfEILXr1aIc98TBNaI7H2VJ0/s1600/Dog+Stalker.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="365" data-original-width="487" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYWnPLEbMvNqmDzQHceXAkDr7xuCHIGKmK6WoxkHTrPGH4wK6du9U75MIV3MQLh_2JKB7153BFZT6bKjKW2kvZPi2qLQDFeg6xGbz6gA2QfQZWlfEILXr1aIc98TBNaI7H2VJ0/s320/Dog+Stalker.jpg" width="320" /></a></div>
<b><span style="font-size: large;"> DOG WALKING APPS: BEWARE</span></b><br />
<b><span style="font-size: large;"> </span></b><br />
The recent spate of news stories surrounding dog walking apps like Wag and Rover prompted a deeper dive into the "Uber" apps of the pet-care business. And we did not like what we found.<br />
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Headlines of run-away dogs seem to pop up more often than we would like to see. As the use of these apps grows, it isn't unusual that mishaps or tragic events will occur. But it seems too often. Why?<br />
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It's important to understand that these companies are not pet-care companies.... and they note that in their terms. If you take the time to read the fine print in their terms and conditions, they will deny any responsibility for mismanaged, hurt or lost pets, passing the responsibility over to their independent contractors who are often not insured or bonded. We don't paint all walker with the same brush and we assume most under contract are professionals, doing fine jobs. But accidents happen, and you should be prepared should it concern your furry family member.<br />
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While it's in their best interest to manage the fallout from accidents, in the end app companies are not liable.When using these services ask the right questions. Insist on a meet and greet with the walker before scheduling a walk. Ask about insurance and who is covered. Ask about vetting the walker. How long is their training period. Who trains them? Are the walks private or pack walks?<br />
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The care and safety of your pet should be first and foremost when choosing a company to work with you. Why choose a distant tech company over a local pet care company?<br />
<br />
www.ThePamperedPet.com<br />
<br />Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-80887099778662225902017-11-01T16:29:00.001-04:002017-11-01T16:35:52.946-04:00<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXa2rUbbY04t8ky1khrU8__UVXDWqJZVtC95o0UdVYeKZ5iAVRGlH5k_vzP9oGW5Bk4gQsvX_DpSPep4PYOGQoK-gwr-rblQyWGULByHOlw-KE485Y8uuXhjywWeJdr5aZKUZP/s1600/crazymath.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="300" data-original-width="590" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXa2rUbbY04t8ky1khrU8__UVXDWqJZVtC95o0UdVYeKZ5iAVRGlH5k_vzP9oGW5Bk4gQsvX_DpSPep4PYOGQoK-gwr-rblQyWGULByHOlw-KE485Y8uuXhjywWeJdr5aZKUZP/s320/crazymath.png" width="320" /></a></div>
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<span class="_5mdd _1n4g"> <b> </b></span><br />
<span class="_5mdd _1n4g" style="font-size: x-large;"><b>WAIT, WHAT?!</b></span><br />
<span class="_5mdd _1n4g"></span><span class="_5mdd _1n4g">I laughed. </span><br />
<span class="_5mdd _1n4g">When Facebook first commented on the small number of Americans who saw the Russian prompted ads at 10 million, I laughed. <br />I laughed again last week when Facebook upped the number of Americans who saw the ads to 126 million.<br />Today, Facebook testified on Capitol Hill that the number is now 150 million. <br />Still laughing.<br />Facebook, Google and Twitter are compromised. And there is a reason....a lack of seasoned media professionals.<br />When Facebook first announced10 Million Americans saw the ads and the dollars they took to run them i held back.<br />Wait, What?! <br />The numbers simply did not add up and any traditional media pro could have figured that out.<br />When
Facebook upped the number to 126 million and reasoned that it was a
small insignificant number I paused and laughed some more. So ....
Facebook is telling its advertisers that the millions reached was not a
big deal and are taking money from clients to sell insignifigant
performance. <br />Who's crazy here?<br />It's just the tip of the iceberg and numbers will rise yet again. It will not end well.<br /><br />Note
to Facebook. Google and Twitter .... get off your high horse and hire
some seasoned traditional media pros who know the business of reach and
math. You simply do not have the chops nor the required foundations to
go it alone.</span>Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-85983338498038660032016-03-17T16:17:00.000-04:002016-03-17T16:17:38.320-04:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3S8jO99lptQNHg5eHZd4aZstvh1AtP10ULlTMQ3izB5hyphenhyphens8iM10Jma0-u81pm6lExYwo2sTiRX5Ti7VT7d-jpS_fhdy7TqTk8HcfuetAKxy1jeUdIT1wsEE8fHqsEIDOBKG_q/s1600/Crapshoot.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3S8jO99lptQNHg5eHZd4aZstvh1AtP10ULlTMQ3izB5hyphenhyphens8iM10Jma0-u81pm6lExYwo2sTiRX5Ti7VT7d-jpS_fhdy7TqTk8HcfuetAKxy1jeUdIT1wsEE8fHqsEIDOBKG_q/s320/Crapshoot.jpg" width="320" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: large;"><b>UNPREDICTABLE CRAPSHOOT</b></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">Venture capital activity in AdTech reached $514 million in the last month across eleven funding rounds, signaling a strong foundation for 2016 as VCs begin to click open their purses.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif;">The list of investments follows. </span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">My tendency is to caution VCs on the viability of many of the business models represented here. As I click on the links to the funded sites, I find myself awash in homogenized, dull, often boring, sometimes confusing presentations of their offerings.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif;">If a site is the face of its business, VCs need to take a hard look at their investments in businesses they are not qualified to vet.</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.blippar.com" style="color: blue; line-height: 11px;" target="_blank"><span style="color: #701509;"><strong>Blippar</strong></span></a><span style="line-height: 11px;"> has raised $54 million in a Series D funding led by Khazanah Nasional Berhad with participation from existing investors.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 11px;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.zoomdata.com" style="color: blue;" target="_blank"><span style="color: #701509;"><strong>ZoomData</strong></span></a> has raised $25 million in a Series C round led by Goldman Sachs with participation from other investors.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.qubit.com" style="color: blue;" target="_blank"><span style="color: #701509;"><strong>Qubit</strong></span></a> has raised $40 million i a Series C funding led by Goldman Sachs with participation from other investors.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 11px;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.sproutsocial.com" style="color: blue;" target="_blank"><span style="color: #701509;"><strong>SproutSocial</strong></span></a> has raised $42 million in a Series C round led by Goldman Sachs with participation from other investors.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.datarobot.com" style="color: blue;" target="_blank"><span style="color: #701509;"><strong>DataRobot</strong></span></a> has raised $33 million in a Series B funding led by New Enterprise Associates with participation from other investors.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 11px;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.fuze.com" style="color: blue;" target="_blank"><span style="color: #701509;"><strong>Fuze</strong></span></a> has raised $112 million in a Series E round from Summit Partners.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.geofeedia.com" style="color: blue;" target="_blank"><span style="color: #701509;"><strong>Geofeedia</strong></span></a> has raised $17 million in a Series B funding led by Silversmith Capital Partners with participation from existing investors.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.hired.com" style="color: blue;" target="_blank"><span style="color: #701509;"><strong>Hired</strong></span></a> has raised $40 million in a Series C round led by Lumia Capital with participation from other investors.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.snagajob.com" style="color: blue;" target="_blank"><span style="color: #701509;"><strong>Snagajob</strong></span></a> has raised $100 million in a Series D funding led by Rho Acceleration with participation from other investors.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.curalate.com" style="color: blue;" target="_blank"><span style="color: #701509;"><strong>Curalate</strong></span></a> has raised $27.5 million in a Series C round led by New Enterprise Associates with participation from other investors.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: georgia,serif; line-height: 11px;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.yourmechanic.com" style="color: blue;" target="_blank"><span style="color: #701509;"><strong>YourMechanic</strong></span></a> has raised $24 million in a Series B funding led by SoftBank Capital with participation from other investors. </span></span></div>
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-77443297856833425422016-03-10T16:54:00.000-05:002016-03-10T16:54:00.918-05:00<br />
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<span style="font-size: large;"><b><span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH3ooAj8_pTo-ChJK2C-pbOTTTTRHRZUuh3qUr7661npLoakijoK0BMiKI83xHPF3I8wfnACX4kmRt1DxbRy5moyVd2cTVQIAypJiuthv9tTdc6VFeVKkVFG0XKfkpcdgd15By/s1600/CYBER+CANCER.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH3ooAj8_pTo-ChJK2C-pbOTTTTRHRZUuh3qUr7661npLoakijoK0BMiKI83xHPF3I8wfnACX4kmRt1DxbRy5moyVd2cTVQIAypJiuthv9tTdc6VFeVKkVFG0XKfkpcdgd15By/s400/CYBER+CANCER.JPG" width="400" /></a></span></b></span></div>
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<span style="font-size: large;"><b><span style="font-family: Arial, Helvetica, sans-serif;">NEGLIGENCE IS THE CANCER OF CYBER-CRIME</span></b></span><br />
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<![endif]--><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;">What follows is not only a security breach by hackers, it's a breach of faith and what I would consider negligence by the company and investigators that allowed this to go on for almost four months without alerting those affected.</span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;">21st Century Oncology, based in Fort
Myers, Fla., operates 145 cancer treatment centers in the United States and 36
in Latin America.</span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;">The company, 21st Century Oncology
Holdings is warning 2.2 million patients that health data and Social Security
numbers were stolen from its computer network.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;">The breach, which was revealed on
March 4, occurred last November and included the theft of patient names,
Social Security numbers, physicians’ names, diagnoses and treatment
information, and insurance information.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;">21st Century Oncology said it had to
delay notifying patients until after an FBI investigation concluded in
November. According to the hospital, intruders gained access to its computer
network in October.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;">In a statement, 21st Century
Oncology said, there is no indication patients’ actual medical records were
accessed. “Upon learning of the intrusion, we immediately hired a leading
forensics firm to support our investigation, assess our systems and bolster
security,” said the hospital in a statement.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;">James Chappell, Digital Shadows’ CTO
and co-founder, said hackers were most likely targeting personal identifiable
information for resale on black markets. “The circumstances in these patients’
lives were already pretty tough,” Chappell said. “I’m surprised 21st Century Oncology
weren’t better stewards of their patients’ data given their circumstances.”</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">
</span><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;"><span style="mso-spacerun: yes;"></span>“21st Century Oncology’s response really
misses the mark,” said Ted Harrington, executive partner with Independent
Security Evaluators, in an email interview. “They note in their statement that
no medical records were lost. But patient names, Social Security numbers and
other data were. These are some of the most important aspects of the medical
record.”</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;">21st Century Oncology is one of
several hospitals have been increasingly targeted by criminals. Last month, the
Los Angeles-based Hollywood Presbyterian Medical Center paid $17,000 in Bit-Coin to attackers that
locked down access to the hospital’s electronic medical records system and
other computer systems using crypto-ransomware.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;"></span></span><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span></span></div>
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<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12pt;">Independent Security Evaluators
concludes that hospitals desperately need to shore up their cyber defenses and
are vulnerable to attack.</span></span></div>
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Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-72873488593548030022016-03-08T19:10:00.000-05:002016-03-08T19:10:44.417-05:00<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh1wzD5yEh1PVf68wYgUox0DJyuEMcE8TxlhVppzdzg-P7tKorS-FbzpSbNXIWxmVrbyLm3pacWUA9C9DpbXYtQw1IWC92SoPN2j2xIAOiHfBTuwi4AaiLHlnmIKsYi9B5XkdI/s1600/FISHES.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgh1wzD5yEh1PVf68wYgUox0DJyuEMcE8TxlhVppzdzg-P7tKorS-FbzpSbNXIWxmVrbyLm3pacWUA9C9DpbXYtQw1IWC92SoPN2j2xIAOiHfBTuwi4AaiLHlnmIKsYi9B5XkdI/s1600/FISHES.gif" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"> </span><span style="color: yellow;"><span style="font-size: large;"><b><span style="font-family: Arial,Helvetica,sans-serif;"></span></b></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: yellow;"><span style="font-size: large;"><b>WHEN THE FISH GO FISHING</b></span></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: yellow;"><span style="font-size: large;"><b> </b></span></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">A good way to measure the health of the ad industry is to track the number of Mergers and Acquisitions taking place.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">The good folks at <a href="http://www.gmryan.com/" target="_blank">GM Ryan International</a> issue a monthly round up of M&A activity in the Media, Ad-Tech and ad world. There were twenty-four acquisitions in March, pointing to healthy industry activity.</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;"></span><span style="font-family: Arial,Helvetica,sans-serif;">Although low to mid-market M&A activity could be losing a bit of steam this year, as cheap bank financing tightens dictated by fed activity, private equity firms appear to be sitting on capital they raised in the last two years.</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">The powder is dry. Let's see what happens during this election year.</span><br />
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<div style="margin-bottom: 0; margin-left: 0; margin-right: 0; margin-top: 0; padding: 0;">
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.nielsen.com" style="line-height: 11px;" target="_blank"><strong><u>Nielsen</u></strong></a><span style="line-height: 11px;"> acquires </span><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fnielsen-acquires-pointlogic-300230387.html" style="line-height: 11px;" target="_blank"><strong><u>Pointlogic</u></strong></a><span style="line-height: 11px;">.</span></span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 11px;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.outbrain.com" target="_blank"><strong><u>Outbrain</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Ffinance.yahoo.com%2Fnews%2Foutbrain-acquires-revee-order-tell-121139278.html" target="_blank"><strong><u>Revee</u></strong></a>.</span></span></span></div>
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</span></span><div style="margin-bottom: 0; margin-left: 0; margin-right: 0; margin-top: 0; padding: 0;">
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.clickable.com" target="_blank"><strong><u>Clickable</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Ftechcrunch.com%2F2016%2F02%2F26%2Fclickable-acquires-talkwheel%2F" target="_blank"><strong><u>TalkWheel</u></strong></a>.</span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.merkleinc.com" target="_blank"><strong><u>Merkle</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F270261%2Fmerkle-acquires-comet-uses-real-time-data-to-infl.html" target="_blank"><strong><u>Comet Global Consulting</u></strong></a>.</span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.condenast.com" target="_blank"><u><strong>Cond<b style="line-height: 11px;">é</b></strong></u></a><span style="line-height: 11px;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.condenast.com" target="_blank"><u><strong> Nast</strong></u></a> acquires </span><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fvariety.com%2F2016%2Fdigital%2Fnews%2Fconde-nast-acquires-poetica-twitter-engineer-1201719426%2F" style="line-height: 11px;" target="_blank"><strong><u>Poetica</u></strong></a><span style="line-height: 11px;">.</span></span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.contastic.com" target="_blank"><strong><u>SugarCRM</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Ftechcrunch.com%2F2016%2F03%2F02%2Fsugarcrm-acquires-contastic-for-natural-language-based-predictive-sales-tools%2F" target="_blank"><strong><u>Contastic</u></strong></a>.</span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fmarketing.rakuten.com%2F" target="_blank"><strong><u>Rakuten Marketing</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F269892%2Frakuten-acquires-manifest-strengthens-position-in.html" target="_blank"><strong><u>Manifest Commerce</u></strong></a>.</span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.sprinklr.com" target="_blank"><strong><u>Sprinklr</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=https%3A%2F%2Fwww.pehub.com%2F2016%2F02%2Fvc-backed-sprinklr-buys-postano-from-tigerlogic%2F" target="_blank"><strong><u>Postano</u></strong></a>.</span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 11px;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.salesforce.com" target="_blank"><strong><u>Salesforce</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Ftechcrunch.com%2F2016%2F02%2F19%2Fsalesforce-acquires-predictionio-to-build-up-its-machine-learning-muscle%2F" target="_blank"><strong><u>PredictionIO</u></strong></a>.</span></span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 11px;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fcontently.com" target="_blank"><strong><u>Contently</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F269452%2Fcontently-buys-analytics-startup.html" target="_blank"><strong><u>Docalytics</u></strong></a>.</span></span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><div style="margin-bottom: 0; margin-left: 0; margin-right: 0; margin-top: 0; padding: 0;">
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.google.com" target="_blank"><strong><u>Google</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Ftechcrunch.com%2F2016%2F02%2F18%2Fgoogle-eats-pie%2F" target="_blank"><strong><u>Pie</u></strong></a>.</span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.clicktale.com" target="_blank"><strong><u>ClickTale</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fventurebeat.com%2F2016%2F02%2F16%2Fclicktale-acquires-flightrecorder-in-readiness-for-mobile-push-at-mwc-2016%2F" target="_blank"><strong><u>FlightRecorder</u></strong></a>.</span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.youtube.com" target="_blank"><strong><u>YouTube</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Ftechcrunch.com%2F2016%2F02%2F12%2Fyoutube-acquires-bandpage%2F" target="_blank"><strong><u>BandPage</u></strong></a>.</span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.amazon.com" target="_blank"><strong><u>Amazon</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Ftechcrunch.com%2F2016%2F02%2F16%2Famazon-acquires-emvantage-to-build-its-online-payment-platform-in-india%2F" target="_blank"><strong><u>Emvantage</u></strong></a>.</span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.asics.com%2Fus%2Fen-us%2F" target="_blank"><strong><u>ASICS</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=https%3A%2F%2Fwww.pehub.com%2F2016%2F02%2Fvc-backed-runkeeper-acquired-by-asics%2F" target="_blank"><strong><u>RunKeeper</u></strong></a>.</span></span></div>
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</span></span><div style="margin-bottom: 0; margin-left: 0; margin-right: 0; margin-top: 0; padding: 0;">
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fweb.com" target="_blank"><strong><u>Web.com</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Ffinance.yahoo.com%2Fnews%2Fcom-announces-agreement-acquire-yodle-210600730.html" target="_blank"><strong><u>Yodle</u></strong></a>.</span></span></div>
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</span></span></div>
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><div style="margin-bottom: 0; margin-left: 0; margin-right: 0; margin-top: 0; padding: 0;">
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.amazon.com" target="_blank"><strong><u>Amazon</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.reuters.com%2Farticle%2Fus-nice-m-a-amazon-com-idUSKCN0VL0QB" target="_blank"><strong><u>NICE</u></strong></a>.</span></span></div>
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;">
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span></div>
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><div style="margin-bottom: 0; margin-left: 0; margin-right: 0; margin-top: 0; padding: 0;">
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 11px;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.everalbum.com" target="_blank"><strong><u>Everalbum</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fnews.communitech.ca%2Fnews%2Feveralbum-acquires-pout-as-waterloo-presence-grows%2F" target="_blank"><strong><u>Pout</u></strong></a>.</span></span></span></div>
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</span></span></div>
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><div style="margin-bottom: 0; margin-left: 0; margin-right: 0; margin-top: 0; padding: 0;">
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 11px;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.timeinc.com" target="_blank"><strong><u>Time Inc.</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Ftechcrunch.com%2F2016%2F02%2F11%2Ftime-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network%2F" target="_blank"><strong><u>Viant</u></strong></a>.</span></span></span></div>
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</span></span><div style="margin-bottom: 0; margin-left: 0; margin-right: 0; margin-top: 0; padding: 0;">
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 11px;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.microsoft.com" target="_blank"><strong><u>Microsoft</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fventurebeat.com%2F2016%2F02%2F09%2Fmicrosoft-confirms-it-acquired-ios-music-app-groove%2F" target="_blank"><strong><u>Groove</u></strong></a>.</span></span></span></div>
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<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 11px;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.linkedin.com" target="_blank"><strong><u>LinkedIn</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fventurebeat.com%2F2016%2F02%2F04%2Flinkedin-acquires-recruiting-startup-connectifier%2F" target="_blank"><strong><u>Connectifier</u></strong></a>.</span></span></span></div>
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</span></span><div style="margin-bottom: 0; margin-left: 0; margin-right: 0; margin-top: 0; padding: 0;">
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.merkleinc.com" target="_blank"><strong><u>Merkle</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.merkleinc.com%2Fnews-and-events%2Fpress-releases%2F2016%2Fmerkle-acquires-dbg-uk-based-marketing-solutions-agency" target="_blank"><strong><u>dbg</u></strong></a>.</span></span></div>
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</span></span></div>
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</span></span><div style="margin-bottom: 0; margin-left: 0; margin-right: 0; margin-top: 0; padding: 0;">
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.apple.com" target="_blank"><strong><u>Apple</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2F9to5mac.com%2F2016%2F02%2F02%2Fapple-legbacore-acquisition%2F" target="_blank"><strong><u>LegbaCore</u></strong></a>.</span></span></div>
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</span></span></div>
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;">
</span></span><div style="margin-bottom: 0; margin-left: 0; margin-right: 0; margin-top: 0; padding: 0;">
<span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Fwww.microsoft.com" target="_blank"><strong><u>Microsoft</u></strong></a> acquires <a href="http://click.icptrack.com/icp/relay.php?r=73709391&msgid=935155&act=FUYI&c=350651&destination=http%3A%2F%2Ftechcrunch.com%2F2016%2F02%2F02%2Fmicrosoft-is-acquiring-londons-ai-driven-swiftkey-for-250m%2F" target="_blank"><strong><u>SwiftKey</u></strong></a>.</span></span></div>
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-89315967611161520772016-03-07T14:59:00.000-05:002016-03-07T14:59:45.979-05:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizCvM78KU57sfDCReeO3xB60szFE2r91sHDRYmo2CMm5hqASe-__FKB8XUMmh9O96wdYCc9ZVEpaeJ-Of8WsFGv1mT0DxscIEcsEQc4VmI6XCtLAy6OU3lLjMMiOzFvup3LEHP/s1600/Social+Security+Caard+Hack.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizCvM78KU57sfDCReeO3xB60szFE2r91sHDRYmo2CMm5hqASe-__FKB8XUMmh9O96wdYCc9ZVEpaeJ-Of8WsFGv1mT0DxscIEcsEQc4VmI6XCtLAy6OU3lLjMMiOzFvup3LEHP/s320/Social+Security+Caard+Hack.jpg" width="320" /></a></div>
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<span style="color: yellow;"><span style="font-size: large;"><b><span style="font-family: Arial,Helvetica,sans-serif;">SOCIAL "NOT SO" SECURITY</span></b></span></span><br />
<span style="color: yellow;"><span style="font-size: large;"><b><span style="font-family: Arial,Helvetica,sans-serif;"> </span></b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">The Internal Revenue Service today issued an alert to payroll and
human resources professionals to beware of an emerging phishing email
scheme that purports to be from company executives and requests personal
information on employees.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"> </span>
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">The IRS has learned this scheme — part of the surge in phishing
emails seen this year — already has claimed several victims as payroll
and human resources offices mistakenly email payroll data including
Forms W-2 that contain Social Security numbers and other personally
identifiable information to cybercriminals posing as company executives.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">“This is a new twist on an old scheme using the cover of the tax
season and W-2 filings to try tricking people into sharing personal
data. Now the criminals are focusing their schemes on company payroll
departments,” said IRS Commissioner John Koskinen.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">“If your CEO appears
to be emailing you for a list of company employees, check it out before
you respond. Everyone has a responsibility to remain diligent about
confirming the identity of people requesting personal information about
employees.”</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">IRS Criminal Investigation already is reviewing several cases in
which people have been tricked into sharing SSNs with what turned out to
be cybercriminals. Criminals using personal information stolen
elsewhere seek to monetize data, including by filing fraudulent tax
returns for refunds.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">This phishing variation is known as a “spoofing” email. It will
contain, for example, the actual name of the company chief executive
officer. In this variation, the “CEO” sends an email to a company
payroll office employee and requests a list of employees and information
including SSNs.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">The following are some of the details contained in the e-mails:</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><ul type="disc">
<li class="first-child"><span style="font-family: Arial,Helvetica,sans-serif;">Kindly send me the individual 2015 W-2 (PDF) and earnings summary of all W-2 of our company staff for a quick review.</span>
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
</li>
<li><span style="font-family: Arial,Helvetica,sans-serif;">Can you send me the updated list of employees with full details
(Name, Social Security Number, Date of Birth, Home Address, Salary).</span>
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
</li>
<li class="last-child"><span style="font-family: Arial,Helvetica,sans-serif;">I want you to send me the list of W-2 copy of
employees wage and tax statement for 2015, I need them in PDF file type,
you can send it as an attachment. Kindly prepare the lists and email
them to me asap.</span></li>
</ul>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">The IRS recently renewed a wider <a href="https://www.irs.gov/uac/Newsroom/Consumers-Warned-of-New-Surge-in-IRS-Email-Schemes-during-2016-Tax-Season-Tax-Industry-Also-Targeted" id="anch_47">consumer alert</a>
for e-mail schemes after seeing an approximate 400 percent surge in
phishing and malware incidents so far this tax season and other reports
of scams targeting others in a wider tax community.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">The IRS, state tax agencies and tax industry are engaged in a public
awareness campaign — Taxes. Security. Together. — to encourage everyone
to do more to protect personal, financial and tax data. See <a href="https://www.irs.gov/taxessecuritytogether" id="anch_48">IRS.gov/taxessecuritytogether</a> or <a href="https://www.irs.gov/pub/irs-pdf/p4524.pdf" id="anch_49">Publication 4524</a> for additional steps you can take to protect yourself. </span><br />
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-77400521424066861152016-02-22T16:34:00.000-05:002016-02-22T16:34:04.949-05:00<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidR8QmLEPJC02mf7qCf3kvju359Q6SXCIMh4hvbJj-xjhkEWr_UkAaS-oOSgAZoSp0lnzJpIpUWtKzKX0ak6EU16CYmWMXqD8Irwr_n3FKws2Qkky49JlYHv6OtpfXkeBk2LtE/s1600/flying+toaster.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidR8QmLEPJC02mf7qCf3kvju359Q6SXCIMh4hvbJj-xjhkEWr_UkAaS-oOSgAZoSp0lnzJpIpUWtKzKX0ak6EU16CYmWMXqD8Irwr_n3FKws2Qkky49JlYHv6OtpfXkeBk2LtE/s320/flying+toaster.jpg" width="320" /></a></div>
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<span style="color: yellow;"><span style="font-size: large;"><b><span style="font-family: Arial,Helvetica,sans-serif;">WASTE NOT, GROW NOT</span></b></span></span><br />
<br />
<i><span style="font-family: Arial,Helvetica,sans-serif;">What follows is authored by Bob Hoffman. It bears repeating here over and over again. Bob </span></i><span style="font-family: Arial,Helvetica,sans-serif;"><i><span class="st">is author of the popular “<a href="http://adcontrarian.blogspot.com/" target="_blank">Ad Contrarian”</a>
blog, named one of the world's most influential marketing and
advertising blogs by Business Insider. His recent book, </span>"Marketers Are From Mars, Consumers Are From New Jersey" is a must read (buy it at Amazon).</i> </span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">There's a restaurant in my neighborhood that's very popular.</span><br />
<span style="font-family: Arial,Helvetica,sans-serif;">
<br />
You can go there any evening about 7 pm and I can predict with absolute
certainty that every table will be occupied and there will be 80 people
there. But I can never predict which 80 people it will be. <br />
<br />
It's the same with toasters. I can tell you with absolutely certainty
that tomorrow there will be 1,500 toasters sold in the United States.
But I have no idea who will buy them.<br />
<br />
Also tomorrow there will be about 500,000 t-shirts sold (I'm making these numbers up.) But who's going to buy them? No idea.<br />
<br />
Marketers used to deal with these uncertainties in a reasonable but
wasteful way. We would use experience and knowledge of the market to
anticipate the type of person who would be most likely to eat at a
restaurant, purchase a toaster, or buy a t-shirt. Then we would direct
advertising at these <i>types</i> of people. <br />
<br />
Because we used mass media, this media strategy had the <i>disadvantage</i> of being wasteful. Most people we reached would <i>not</i> be in the market for, say, a toaster. <br />
<br />
But it also had three advantages: First, we would reach just about everyone who <i>we thought</i> would be looking for a toaster. Second, we reached an awful lot of people who we <i>did not think</i> were<i> </i>interested in a toaster, but were. And third, it reached just about everyone who would <i>someday</i> buy a toaster.<br />
<br />
Advertising has changed. Now we believe we can predict exactly who will
be buying a toaster tomorrow. We believe we can identify not just the
most likely <i>group of people</i>, but the <i>actual individuals</i>.<br />
<br />
All we have to do is follow them around the web and find out where
they've been, collect the data and soon we'll know when they're ready
for a toaster.<br />
<br />
The idea is to make <i>individual targeting</i> so precise that it replaces <i>demographic likelihoods</i> as the basis for media strategy.<br />
<br />
So far this has been a spectacular failure. Each of us is currently
inundated with dozens, if not hundreds, of online messages a day --
banner ads, emails, social messages, etc -- that are assumed by
marketers to be particularly relevant to us and reflective of our
individual purchasing needs and behaviors. We pay almost no attention to
any of them. They are essentially invisible.<br />
<br />
The math tells the story. A generous number for display advertising is
that it generates 8 clicks in 10,000 exposures. A generous number for
Twitter interactions is 4 engagements in 10,000. It's hard to get much
closer to zero. <br />
<br />
We are thinking like direct marketers, not brand marketers. We are
ineffectually using "precision targeting" to try to engage the perfect
individual, and by eschewing mass media we are harming our brand in
three ways. <br />
</span><blockquote class="tr_bq">
<span style="font-family: Arial,Helvetica,sans-serif;">
1. We are not reaching those within our target segment who are <i>not</i> active on line or whose data we <i>haven</i>'<i>t</i> mined. </span></blockquote>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><blockquote class="tr_bq">
<span style="font-family: Arial,Helvetica,sans-serif;">
2. We are <i>not</i> reaching the <i>unexpected</i> toaster buyers, of whom there are legions. </span></blockquote>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><blockquote class="tr_bq">
<span style="font-family: Arial,Helvetica,sans-serif;">
3. We are not building a brand. Mass media advertising may be "wasteful"
by the nearsighted standards of digital and direct marketers. However, <a href="https://blogs.harvard.edu/doc/2016/01/18/rethinking-john-wanamaker/">some very wise people</a> have pointed out that the nature of what we call "waste" may, in fact, be <i>the very stuff that brands are built on.</i></span></blockquote>
<span style="font-family: Arial,Helvetica,sans-serif;">
Think about it this way. In 2002, Apple spent tens of millions of
dollars in mass media to advertise the iPod. There were hundreds of
millions of people who were exposed to iPod advertising who had
absolutely no interest in an iPod. After 14 months, advertising had
reached hundreds of millions of people, but Apple had sold 600,000
iPods.<br />
<br />
Many marketers would call the enormous amount of money that Apple spent
promoting the iPod to the uninterested "waste." But was it?<br />
<br />
Today hundreds of millions of people who had no interest in an iPod own
iPhones. Isn't it more than likely that the iPod advertising of 2002 had
<i>significant impact</i> on the iPhone buyers of 2007 and beyond?<br />
</span><ul>
<li><span style="font-family: Arial,Helvetica,sans-serif;">Didn't it make the Apple brand more appealing? </span></li>
</ul>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><ul>
<li><span style="font-family: Arial,Helvetica,sans-serif;">Didn't it raise interest in mobile devices, particularly Apple mobile devices? </span></li>
</ul>
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><ul>
<li><span style="font-family: Arial,Helvetica,sans-serif;">Didn't it set the stage for the phenomenal success of Apple in the
mobile device category, that made Apple the most successful company on
Earth?</span></li>
</ul>
<span style="font-family: Arial,Helvetica,sans-serif;">
Or think about it this way. Why have almost all the brands in your
supermarket been built with "wasteful" mass media advertising and none
with the "precision targeting" of online advertising?<br />
<br />
Understanding business is understanding that markets don't move in
straight lines, people don't think in straight lines, advertising
doesn't work in straight lines.<br />
<br />
If you're a brand marketer and you want to grow, you have two choices. Be wasteful or be invisible.</span>Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-69629604760136356152016-02-17T15:40:00.000-05:002016-02-17T15:43:37.545-05:00<div class="separator" style="clear: both; text-align: center;">
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<span style="color: yellow;"><span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">FROM A SECURITY PERSPECTIVE, IF YOU'RE CONNECTED, YOU'RE SCREWED</span></span></span><br /></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 14.0pt;">John Brennan, director of the
notoriously secretive US Central Intelligence </span></div>
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safe from hackers only a few months after his personal email account was
breached and the contents leaked online.</span></div>
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<span style="font-family: "arial" , "sans-serif"; font-size: 14.0pt;">"The cyber environment can pose
a very, very serious and significant attack vector for our adversaries if they
want to take down our infrastructure, if they want to create havoc in
transportation systems, if they want to do great damage to our financial
networks," he said. </span></div>
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fortunately right now those who may have the capability do not have the intent.
Those who may have the intent right now I believe do not have the capability.</span></div>
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-88846192448326599032016-02-08T16:54:00.000-05:002016-02-08T16:54:29.161-05:00<br />
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<span style="font-size: large;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit289wnFbRR9ifNnNNttOjFL0rKdWZfGOOenQ_nWoMsW8ZcxUn-npQ8GwyQB5i7cc7yRbk5GjIk38hXBKaQC9kaYshaZF4nU8QwyTHT69-z614d4wTioL-LNjPFvPb801WWwlb/s1600/cloud-burst_2555588.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit289wnFbRR9ifNnNNttOjFL0rKdWZfGOOenQ_nWoMsW8ZcxUn-npQ8GwyQB5i7cc7yRbk5GjIk38hXBKaQC9kaYshaZF4nU8QwyTHT69-z614d4wTioL-LNjPFvPb801WWwlb/s400/cloud-burst_2555588.jpg" width="400" /></a></b></span></div>
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<span style="font-size: large;"><span style="color: yellow;"><b><span style="font-family: Arial,Helvetica,sans-serif;">CLOUDY WITH A CHANCE OF HACKING</span></b></span></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">What do Apple, Amazon and Microsoft
have in common? </span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">The answer: All three technology giants, considered the
gold standard among cloud computing providers, have suffered the
ignominy of being breached by hackers.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Apple’s “celebgate” incident exposed personal photos of its celebrity
iCloud users and made unwelcome news headlines last year. </span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">UK technology
provider Code Spaces was forced out of business last year after hackers
tried to blackmail it and subsequently deleted crucial data from its
Amazon Web Services-hosted cloud storage. </span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">In 2013, an expired SSL
certificate in Microsoft’s Azure cloud service gave hackers the chance
to bring down the Xbox Live and a raft of other cloud-hosted services.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">
</span><span style="font-family: Arial,Helvetica,sans-serif;">Cloud security risks are rising, with attacks growing at 45%
year-on-year globally, according to cloud security firm Alert Logic. In
the next five years, $2 billion will be spent by enterprises to shore up
their cloud defenses, according to Forrester Research. </span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">First time cloud
users can be most at risk, simply because of unfamiliarity with the new
environment and the added burden of having to grapple with a new way of
managing users, data and security.</span><br />
<div style="-webkit-text-size-adjust: auto; border: 0px; color: #3e3e3e; font-size: 17px; line-height: 30px; outline: none; padding: 0px 0px 20px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #444444;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: #eeeeee; font-size: xx-small;"><span style="color: black;">Credit:Rajesh Maurya, Fortinet<span style="font-family: "arial" , "helvetica" , sans-serif;"> / Financial Express</span></span></span></span></span></span></div>
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-64684798950948310062016-02-03T19:53:00.001-05:002016-02-03T19:58:13.558-05:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijG0l0wJSVft_yVdpBWeiIbFXGC8upuLztHeNMWbQF1r8i2RHwT2U6Qdd62OJqq_7UkTODERTIIVWBJvEoKdwzELnzyHnDoBxfIGA-UOAV2Fhk00WF4ZHzznFibDIWxYCrqHpY/s1600/Plush_2048x2048.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijG0l0wJSVft_yVdpBWeiIbFXGC8upuLztHeNMWbQF1r8i2RHwT2U6Qdd62OJqq_7UkTODERTIIVWBJvEoKdwzELnzyHnDoBxfIGA-UOAV2Fhk00WF4ZHzznFibDIWxYCrqHpY/s400/Plush_2048x2048.jpg" width="400" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt;"><span style="color: yellow;"><b>HONEY, WHO'S WATCHING THE KIDS? </b></span></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt;">Security flaws have been discovered
in smart toys and kids' watches</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt;"> <a href="http://www.rapid7.com/" target="_blank">Rapid7</a> researchers have unearthed
serious flaws in two Internet of Things devices:</span></span></div>
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<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt;">The Fisher-Price Smart Toy, a "stuffed
animal" type of toy that can interact with children and can be
monitored via a mobile app and WiFi connectivity, and </span></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt;">The HereO, a smart GPS toy watch that
allows parents to track their children's physical location.</span></span></li>
</ul>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt;">In the first instance, API calls from
the toy were not appropriately verified, so an attacker could have sent
unauthorized requests and extract information such as customer details,
children's profiles, and more.<br />
<br />
"Most clearly, the ability for an unauthorized person to gain even basic
details about a child (e.g. their name, date of birth, gender, spoken language)
is something most parents would be concerned about. </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj11rMgyTD-HUbgHWnySoM1zzTCv1Dks5phvh5uv6z7_kc1Ym3JRgFWzPWKYdFPhYgNyJLdKm7pf4LNZ-xCQKT_A8Z_DCmvPaGqWCe2rtIwot9mX7j_gcKgEr2b7A-oTE_QrH6b/s1600/hereo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj11rMgyTD-HUbgHWnySoM1zzTCv1Dks5phvh5uv6z7_kc1Ym3JRgFWzPWKYdFPhYgNyJLdKm7pf4LNZ-xCQKT_A8Z_DCmvPaGqWCe2rtIwot9mX7j_gcKgEr2b7A-oTE_QrH6b/s200/hereo.jpg" width="199" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt;">While names and birthdays are
nominally non-secret pieces of data, these could be combined later with a more
complete profile of the child in order to facilitate social engineering or
other malicious campaigns against either the child or the child's
caregivers."<br />
<br />In the second instance, the flaw allowed attackers to gain access to the
family's group by adding an account to it, which would allow them to access the
family member's location, location history, etc.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt;">Rapid7 has been working with the companies to correct the problems.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2heKKISKMYOEDOLv8fjSRIPEXv4RfrZIluBW5aClBBmH41QzFFLb5yNwWA7fVJiCWQDXUk7GhRE1R4J-XREqmDkSl_FCrMa5l9NKoKpSbTARhuO-gKya2QinfFUmwS9Vwqg1q/s1600/plush+Fisher.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2heKKISKMYOEDOLv8fjSRIPEXv4RfrZIluBW5aClBBmH41QzFFLb5yNwWA7fVJiCWQDXUk7GhRE1R4J-XREqmDkSl_FCrMa5l9NKoKpSbTARhuO-gKya2QinfFUmwS9Vwqg1q/s200/plush+Fisher.jpg" width="196" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 12pt;">This further highlights nascence of the Internet of Things with regard to
information security. While many clever & useful ideas are constantly being
innovated for market segments that may have never even existed before, this
agility into consumers's hands must be weighed against the potential risks of
the technology's use,<br />
<br />
Consumer brands must pay greater attention to application security when
building smart devices. When a toy becomes connected to the Internet, a child
is exposed to a potentially hostile environment. Regulations have not yet
caught-up with the need for good application security.</span></span></div>
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<span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Excerpt from <a href="http://www.net-security.org/secworld.php?id=19404" target="_blank">Help Net Security,</a> authored
by Zeijka Zora</span></span></div>
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-3908613243083332412016-01-28T18:48:00.000-05:002016-01-28T18:48:21.500-05:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9bbXrPL1y9D9ZBC-eO0ZMI6a7xdbYxV3a2jLOPW2parkilFPQpd4CSEdyVIbadOKfVq2PnSdCDeuqYpkzFU65ynd4mCpaSsvuDT3vpUORbiPy3AfJBu56zKDqPgSSI1yck5II/s1600/knock.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9bbXrPL1y9D9ZBC-eO0ZMI6a7xdbYxV3a2jLOPW2parkilFPQpd4CSEdyVIbadOKfVq2PnSdCDeuqYpkzFU65ynd4mCpaSsvuDT3vpUORbiPy3AfJBu56zKDqPgSSI1yck5II/s320/knock.jpg" width="320" /></a></div>
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<span style="font-size: large;"><span style="color: yellow;"><b><span style="font-family: Arial,Helvetica,sans-serif;">LOOK WHO'S LURKING AT YOUR FRONT DOOR </span></b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: Arial,Helvetica,sans-serif;">Here’s the physical security that the Wi-Fi enabled, Internet of Things Ring smart doorbell gives you:</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">1) automatic activation and notification on your mobile phone when people come close to your home or loiter around it, and 2) a CCTV camera and high-quality intercom to talk to whomever comes knocking, even if you’re miles away.<br /><br />Here’s the physical hole it was putting in your Wi-Fi: somebody could easily pop it off your front door (it’s secured with two standard screws), flip it over, retrieve the Wi-Fi password, and Presto! own your network.<br /><br />To set it up, you have to connect the Ring to your Wi-Fi router, which means that you have to give it the password.The set-up button is connected to a back plate that attaches the doorbell to the wall providing power from an AC source. After you set it up, you attach it to the house with two screws.<br /><br />If thieves are more interested in intruding into your Wi-Fi network than grabbing a $200 doorbell, they can turn it over and press the setup button, which sets the doorbell’s wireless module and creates an access point that’s simple to connect to.<br /><br />In sum, an attacker can gain access to a homeowner’s wireless network by unscrewing the Ring, pressing the setup button, and accessing the configuration URL, all without any visible form of tampering..<br /><br />Pen Test Partners, the company that found the vulnerability, did however, hand out kudos to Ring for responding to the vulnerability alert “within a matter of minutes,” with a firmware update released to fix the issue just two weeks after it was disclosed privately.<br /><br />Internet of Insecure Things?<br /><br />From kettles to intruder alarms, baby monitors, and drug pumps, anything that is part of the Internet of Things needs security built in right from the start.</span><br />
<br />
<span style="font-size: xx-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Excerpt from Naked Security by Sophos, LLC by Lisa Vaas </span></span>Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-3636210956276497952016-01-25T18:25:00.000-05:002016-01-25T18:25:45.947-05:00<br />
<img class="irc_mi" height="170" src="https://ahrefs.com/blog/wp-content/uploads/2015/09/protect-website-from-hackers.png" style="cursor: move; margin-top: 92px;" width="400" /><br />
<span style="font-size: large;"><span style="color: yellow;"><b><span style="font-family: Arial, Helvetica, sans-serif;">YOUR PAYPAL ACCOUNT IS WORTH $6.43</span></b></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">Online criminals are more
interested in getting their hands on stolen Uber, PayPal and even
Facebook accounts, than credit card numbers and other personally
identifiable information. </span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span class="entry-content post-content"></span></span><br />
The price of these stolen identifiers on the underground marketplace,
or “the Dark Web,” shows the value of credit cards has declined in the
last year, according to security firm Trend Micro.<br />
<br />
Last week, stolen Uber account information could be found on
underground marketplaces for an average of $3.78 per account, while
personally identifiable information, such as Social Security Numbers or
dates of birth, ranged from $1 to $3.30 on average – down from $4 per
record in 2014, reported <em><a href="http://www.cnbc.com/2016/01/19/stolen-uber-accounts-worth-more-than-stolen-credit-cards.html" target="_blank">CNBC</a>.</em><br />
<em></em><br />
Furthermore, PayPal accounts – with a guaranteed balance of $500
–were found to have an average selling price of $6.43. Facebook logins
sold for an average of $3.02, while Netflix credentials sold for about
76 cents.<br />
<br />
By contrast, U.S.-issued credit card information, which is sold in bundles, was listed for no more than 22 cents each,<em></em><br />
<blockquote>
<strong><em>“It’s an incredible underground ecosystem.
There is a high level of competition for these criminal buyers and there
are a lot of different types of forums. It’s incredibly diverse, but
incredibly mature,”Said Ed Carbera, Trend Micro’s vice president of cyber security strategy.</em></strong></blockquote>
Cyber criminals will often use stolen Uber credentials to book “<a href="http://bgr.com/2016/01/21/stolen-uber-account-ghost-rides/" target="_blank">ghost rides</a>,” in which they create a fake driver account and charge nonexistent rides to stolen accounts, experts say.<br />
Another way fraudsters leverage this information is to simply build a fuller picture of a victim for identify theft.<br />
<br />
“They are doing their own market research or where they can find the
data that’s most valuable in the criminal underground and they develop
their attacks accordingly,” said Cabrera.<br />
<br />
Meanwhile, Forrester research analyst Andras Cser adds these
incidents highlight the need of these service providers to be more
cognizant of sudden changes in user’s account behavior.<br />
<br />
“If a user suddenly takes a cross country ride versus following their usual movements, that should spark an alert,” notes Cser<br />
<br />
To address the issue of fraudulent transactions, Uber is reportedly<a href="http://www.cnbc.com/2016/01/19/stolen-uber-accounts-worth-more-than-stolen-credit-cards.html" target="_blank"> testing its version of two-step authentication</a>, which would require users to enter additional credentials when logging in from an unknown device.<br />
<br />
The time has come to move away from passwords.<br />
<br />
“Firms should be looking at behavioral biometrics solutions to
authenticate users — how the user actually behaves, how they hold a
phone, how big their fingers are and how hard they press the touch
screen." <br />
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-32339954885055275362016-01-19T16:53:00.001-05:002016-01-19T16:53:07.193-05:00<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2269VnqJPlsF51m8sP5zcQzcXVGNfP4rOOWD_m6-vZSJiAItX7ahNGIShaxJWa6wVSfzta9CiGWuAFJlZefy6PF3xXJszYv_IAeDch3fyvUDEAy3agDzksOLB8gcoB8dW9YH8/s1600/piggy.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2269VnqJPlsF51m8sP5zcQzcXVGNfP4rOOWD_m6-vZSJiAItX7ahNGIShaxJWa6wVSfzta9CiGWuAFJlZefy6PF3xXJszYv_IAeDch3fyvUDEAy3agDzksOLB8gcoB8dW9YH8/s320/piggy.png" width="313" /></a></div>
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<span style="font-size: large;"><span style="color: yellow;"><span style="font-family: Arial,Helvetica,sans-serif;">THE BIG DATA GRAB</span></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">What follows is an article by Joshua Kopstein, journalist at Al Jazeera America. The piece is sending a caution signal concerning the ubiquitous machine to machine connections that will track our very existence, minute by minute, second by second. You should be concerned.</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">Of all the attractions at Walt Disney World, none is more dogmatic
than the Carousel of Progress, a rotating stage show originally
presented at the 1964 World’s Fair in New York. The Carousel of Progress
is an animatronic history of consumer technology, as told by an unaging
American family expressing starry-eyed wonder at the ever-increasing
conveniences available to them — from modern plumbing and electricity to
television, washing machines and home automation.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">The show has undergone several updates since its debut, but its
techno-utopian message remains clear: No matter the era, the entirely
white robot family sings, there’s always a “<a href="https://www.youtube.com/watch?v=eT35WpgEFWI" target="_blank">Great Big Beautiful Tomorrow</a>”
promising ever greater convenience and contentment — thanks, of course,
to General Electric, the Carousel of Progress’ original sponsor. (The
company briefly forced the creation of a much less catchy theme song for
the show called “Now Is the Time” because it was worried Americans
would gaze off into tomorrow instead of buying appliances today.)</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">Disney’s consumer fantasy proved alive and well at last week’s
Consumer Electronics Show, an overwrought annual spectacle where tech
executives appear on unnecessarily large stages to unveil often
unnecessary products that nobody asked for. This year, companies were
more determined than ever to pitch the so-called Internet of Things, the
questionable (and often perilous) trend of adding Internet connectivity
to every mundane household item imaginable. It’s a stupidly simple
racket: Just take anything that exists (shoelaces, refrigerators,
toothbrushes, toasters) put a computer chip or camera in it, connect it
to the Internet and — voila! Who wants boring old things when you can
have smart things?</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">The appropriately named Twitter account <a href="https://twitter.com/internetofshit" target="_blank">Internet of Shit</a>
highlights some of the most cringeworthy examples from the 2016
Consumer Electronics Show. Sick of having to walk over to your
refrigerator and open it? Smart refrigerators now have cameras that let
you see inside using your smartphone. Tired of tying your own shoelaces?
Try on a pair of smart shoes that loosen and tighten themselves with
the touch of an app. If you’re trying to lose weight, why manually count
the notches on your belt when you can wear a Samsung smart belt that
tracks the size of your waistline? The Internet of Things isn’t just for
humans anymore either: Now your pets can wear their own fitness
trackers and even call you at work through paw-activated two-way video
monitors.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">With their overhyped sales pitches, companies seem convinced that
Internet-connected everything is the next chapter in the triumphant
story told by Disney’s Carousel of Progress. The sad truth is the
Internet of Things has thus far been an endless parade of novelty junk
appealing to first world laziness and privileged overindulgence. Even
the more promising smart home devices, such as Google’s Nest thermostat,
differ from their disconnected counterparts mainly in their ability to
be accessed with a smartphone, making them just another thing to be
checked on after our social media feeds and email inboxes.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">So if these products aren’t poised to improve our lives in any major
or meaningful way, why are companies so intent on selling them?</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">There are two answers: data and control.</span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;">The
Internet of Things threatens to reconfigure the entire notion of
ownership, with corporations in the center and paying customers
completely at their mercy.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">Companies desperately want consumers to buy into the Internet of
Things because it will allow them to colonize an entirely new galaxy of
data. Silicon Valley and advertisers have already constructed a colossal
market around the mining and monetization of private information;
digital advertising, which depends primarily on tracking and exploiting
the personal data of Internet users, exploded to a record $27.5 billion
in revenue in the first half of 2015. Even companies that aren’t
traditionally in the data-gathering business, such as Internet service
providers, have started treating customers as quarries of data to be
harvested and sold.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">Now with the Internet of Things, any business can become a technology
company. And companies are salivating at the idea of consumers
voluntarily putting data-gathering devices in their homes and on their
bodies — whether it’s a Nest thermostat reporting when you’re away from
home, a camera-equipped smart fridge tracking your food shopping habits
or a smart belt informing various unknown entities how your weight loss
regimen is going.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">If this sounds like a big win for corporations, it’s nothing next to
the unprecedented amount of control they will be able to exercise in a
world of always connected objects. With old-fashioned appliances, the
dynamic was pretty straightforward: You buy a toaster, and it’s yours to
do with as you please. But buying a smart toaster means buying
software, which can be remotely and silently altered to function
differently (or stop functioning altogether) at the whim of whichever
distant corporation created it.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">Many early adopters have already experienced this firsthand. After a
recent software update, owners of Panasonic smart TVs noticed that their
pricey big screens now randomly display ads when they adjust the
volume. Samsung smart TVs eavesdrop on your living room conversations by
default, automatically recording your voice to a distant server unless
you opt out. And smart fridge owners have already been threatened by
bugs exposing their Gmail accounts and <a href="https://productforums.google.com/forum/m/#%21msg/calendar/UhfpcwO0X0c/paA4iQNen9IJ" target="_blank">locked out of certain features for over a year</a>
as they wait for the company to issue patches (which, in a few short
months, it will no longer be under any obligation to provide.)</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">The Internet of Things thus threatens to reconfigure the entire
notion of ownership, with corporations in the center and paying
customers completely at their mercy. What happens when Samsung decides
it’s no longer profitable to provide security updates for your $5,000
smart fridge? How about when Apple or Google starts deactivating your TV
because you’ve been put on a government blacklist, disabling your car
after you miss the deadline on an insurance payment or bricking your
coffee machine because it reached its end-of-life date, according to a
terms of service agreement that nobody reads?</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">Regulating Internet of Things devices would ostensibly protect
consumers and prevent the worst of these practices. But apart from the
formation of an <a href="http://www.usatoday.com/story/news/politics/2015/02/09/internet-of-things-house-caucus-senate-hearing/22927075/" target="_blank">Internet of Things Caucus</a>
last year, Congress has barely given us a hint of how it intends to do
so. Meanwhile, more and more connected devices are quickly entering the
market, meaning the most pressing questions will likely go unanswered
until people are being victimized and companies are facing
precedent-setting lawsuits.</span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;">The value of any piece of consumer technology ultimately boils down
to whether it empowers or disempowers us. The Internet of Things may
hold promise, but right now it is uniquely and dangerously poised to do
the latter — especially if we’re too quick to confuse progress with
allowing companies to colonize our tools, bodies and private spaces with
cheap gimmicks.</span></div>
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Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-40098153381399404452016-01-13T13:01:00.001-05:002016-01-13T13:01:48.635-05:00<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: large;"><span style="color: yellow;"><b><span style="font-family: Arial,Helvetica,sans-serif;">IF HE'S NOT SAFE, ARE YOU ?</span></b></span></span></div>
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<span style="color: yellow;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">US Intelligence chief has his phone account hacked, calls
forwarded to Free Palestine Movement.</span></span></div>
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<br /></div>
<span style="font-family: "Arial","sans-serif";">Normally when you see a headline
referring to intelligence agencies and phone accounts being hacked, you expect
in this day and age that it’s law enforcement that is doing the hacking.</span><br />
<br />
<span style="font-family: "Arial","sans-serif";">But <span style="mso-spacerun: yes;"> </span>not in this case.</span><br />
<br />
<span style="font-family: "Arial","sans-serif";">Director of National
Intelligence James R. Clapper appears to have become the latest to fall foul of
hackers, after a teenage hacker called “Cracka” broke into a number of online
accounts belonging to the spy chief.</span><br />
<br />
<span style="font-family: "Arial","sans-serif";">Cracka told reported that the
accounts accessed included Clapper’s home telephone and internet, his personal
email, and his wife Susan’s Yahoo account.</span><br />
<br />
<span style="font-family: "Arial","sans-serif";">Having allegedly broken into
Clapper’s Verizon account, <em><span style="font-family: "Arial","sans-serif";">Motherboard</span></em>
<a href="http://motherboard.vice.com/read/teen-who-hacked-cia-email-is-back-to-prank-us-spy-chief" title="Link to Motherboard report">reports</a> that the hacker changed its
settings to forward all calls to the Free Palestine Movement.</span><br />
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<span class="entry-content"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">To further back up his
claims, the hacker shared with </span></span><em><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">Motherboard</span></em><span class="entry-content"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;"> a screenshot of what appears to be Susan Clapper’s
Verizon account, as well as a list of call logs made to James Clapper’s house.</span></span></div>
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<br /></div>
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<span class="entry-content"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">It’s not entirely clear why Clapper
was targeted by the hackers, but it’s true to say that he became notorious in
March 2013 when he was questioned by a United States Senate Select Committee on
Intelligence hearing about whether the NSA “collected any type of data at all
on millions or hundreds of millions of Americans”.</span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: "Arial","sans-serif";">If the details of the
security breach are true, then it is obviously a concern that the hacker was
not only able to reroute calls made to Clapper’s home, but also view the phone
numbers of people calling him and access personal email accounts.</span><br />
<br />
<span style="font-family: "Arial","sans-serif";">For that reason, it’s perhaps
a relief that those behind the hack were more interested in simply pranking the
Director of National Intelligence rather than having something more menacing in
mind.</span><br />
<br />
<span style="font-family: "Arial","sans-serif";">Last October, a group calling
itself “Crackas With Attitude” or “CWA” managed to <a href="http://www.tripwire.com/state-of-security/latest-security-news/cia-directors-private-email-account-allegedly-hacked/">break
into the AOL email account of CIA Director John Brennan</a>, and claimed to
have gained access to the Comcast account of Department of Homeland Security
Secretary Jeh Johnson.</span><br />
<br />
<span style="font-family: "Arial","sans-serif";">At the time, Clapper was said
to have been “outraged” by the hacks. No doubt he is feeling even more
apoplectic now the hackers have struck closer to home.</span><br />
<br />
<div class="MsoNormal">
<span style="font-size: x-small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">This is an excerpt from Tripwire's "The State of Security".</span></span></div>
<br /><br />
<br />Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-12283454761447722942016-01-06T17:23:00.002-05:002016-01-06T17:23:59.959-05:00BEWARE IoT SECURITY LAPSES<img class="irc_mi" height="237" src="http://img.deusm.com/darkreading/2014/10/1316659/Beware_of_the_thing.jpg" style="margin-top: 37px;" width="320" /><br />
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<br />
The annual gathering of all things gadget related started in Las Vegas with
the opening of CES 2016 this week, but a recent study by Accenture shows
consumers may shy away from many Internet of Things (IoT) devices over security
fears.<br />
<br />
The <a href="https://www.accenture.com/_acnmedia/PDF-3/Accenture-Igniting-Growth-in-Consumer-Technology.pdf#zoom=50">Accenture
study</a>, which was conducted between October and November 2015, with 28,000
consumers in 28 countries participating, found that 47 percent of consumers
surveyed cited privacy and security concerns as a barrier to adoption of IoT
products.<br />
.<br />
“This indicates that the consumer technology industry does not have the
fundamentals in place – and the consumer trust established – to push into more
personalized and sensitive areas as it searches for the next wave of
innovation,” the report stated.<br />
<br />
Accenture also found that consumers, who are aware of recent security
breaches, about 66 percent of those contacted, were less likely to adopt or
keep an IoT device. Of these folks, 18 percent stopped using such a product
until better security could be guarantee because the risk of ownership was not
worth the potential reward. An additional 24 percent reported delaying a
purchase until security is improved.<br />
<br />
Not everyone is worried. Twenty-one percent surveyed said they are not
concerned about security breaches and hackers, while 37 percent did say they
would be more cautious when using an IoT device.<br />
<br />
<span style="font-size: x-small;">Excerpt provided by SC Magazine</span> <br />
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-7658388945627069572015-09-15T21:32:00.000-04:002015-09-15T21:32:20.281-04:00<div class="separator" style="clear: both; text-align: left;">
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<span style="color: yellow;"><span style="font-size: large;"><b><span style="font-family: Verdana,sans-serif;"><span style="line-height: 115%;">BEST OF THE BEST </span></span></b></span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Time to take a break from the daily grind to celebrate Adweek’s
Best Media Plan winners across thirty-two categories.</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">The following represent the winner, category and client.</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">The envelope please ….</span></span></div>
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</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">SMG,Campaign, $5-10MM,P&G Always</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">SMG,Best Social, $4MM +, P&G Always</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">W+K/Razorfish/Mindshare, Campaign $15MM +, Nike</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">W+K/Razorfish/Mindshare, Best Int’l Campaign $15MM +, Nike</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">UM, Campaign $10-15MM, Media Markt</span></span></div>
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</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">SMG, Campaign $1-5MM, Newcastle Brown Ale</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">PHD, Campaign $500K-1MM, Oreo</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">DigitasLBi, Campaign Under $500K, Taco Bell</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">DigitasLBi, Best Social Under $500K, Taco Bell</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">UM, Best Programmatic, Neutrogena</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Team One, Best Use of Data, Lexus NX</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">DigitasLBi, Best Use of Insights, American Express</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Hill Holiday, Best Mobile $4MM +, John Hancock</span></span></div>
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</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">DigitasLBi, Best Mobile $1-2MM, Taco Bell</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Essence, Best Mobile $500K-1MM, Google Search App</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Media Storm, Best Mobile Under $500, Fox: Brooklyn Nine-Nine</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Mindshare, Best Social $2-4MM, Dove</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Horizon Media, Best Social $1-2MM, Burger King</span></span></div>
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</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Zenith, Best Social $500K-1M, FX: AHS/Freak Show</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">The Grid, Branded Content $4MM +, GE</span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">W+K, Branded Content $1-2MM, Old Spice</span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Carmichael Lynch, Branded Content $500-1MM, Subaru</span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">John St., Branded Content Under $500K, Canadian Safe School</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Mediacom, Alternative Media $4MM +, Shell</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Zenith, Alternative Media $2-4MM, Kohl’s</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Van Wagner Group, Alternative Media $1-2MM, Hendrick’s Gin</span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Spark, Alternative Media $500K-1M, Delta Faucet</span></span></div>
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</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Ignition Factory, Alternative Media Under $500, Porsche</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Mediacom, Int’l Campaign $1-5MM, Coca-Cola</span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"></span></span><span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">UM, Int’l Campaign Under $1MM, H&M</span></span><span style="font-family: Verdana,sans-serif;"></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Mediacom, Best Native Adv $1-2MM, Shell</span></span></div>
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<span style="font-family: Verdana,sans-serif;">
<span style="font-size: 12pt; line-height: 115%;">Team
One, Best Native Adv Under $500K, Lexus</span></span><br /><span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="mso-tab-count: 2;"></span></span>Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-68183757594159398592015-09-10T19:10:00.000-04:002015-09-10T19:10:36.449-04:00<div class="separator" style="clear: both; text-align: center;">
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<![endif]--><span style="font-size: large;"><b>
</b></span></div>
<div class="MsoNormal">
<span style="font-size: large;"><b><span style="font-family: Verdana,sans-serif;">I KNOW WHO YOU ARE</span></b></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">If you’re reading this I know your IP address, the state and
city you live in, where you came from on the web, how much time you spent
reading my blog and what you read.<span style="mso-spacerun: yes;"> </span>If
you replied to my email linking to my blog I could easily spend a few minutes
knowing if you are visiting as an individual or through a company
location.<span style="mso-spacerun: yes;"> </span>I can even find your address
via coordinates and do a Google Earth search and catch a bird’s eye view of
your home or office.</span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">I am not a hacker.<span style="mso-spacerun: yes;"> </span>I
am not a data scientist. I have no interest in spying on visitors or circumventing
privacy acts.<span style="mso-spacerun: yes;"> </span>But simple, often free, third
party application tools allow anyone to venture into this nefarious world of invasive
spying, leading to data collection on a deeper, much deeper, level.</span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">Once data is collected, it can be harvested.<span style="mso-spacerun: yes;"> </span>Yet as we allow this practice to continue, Adobe
notes that “82% of global consumers believe that companies collect too much
information on consumers.”</span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">It is no longer a paranoid minority that is freaking
out.<span style="mso-spacerun: yes;"> </span>GFK and Microsoft found that 93% of
email users believe that users should be able to opt-out if they don't want the
content of their emails to be scanned in order to target ads.<span style="mso-spacerun: yes;"> </span>And the Pew Research Center confirms that 86%
of U.S. internet users have attempted to remove or mask their online activities.</span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">As an offshoot to this paranoia, ad blocking patches for web
surfing have been slowly nipping away at ad based revenue streams for
publishers.<span style="mso-spacerun: yes;"> </span>It is estimated that 20% of
U.S. surfers have installed ad blockers. The number in the Euro zone is a whopping
40%.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">Now the brands and data companies are freaking out. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="mso-spacerun: yes;"> </span></span></div>
<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">Data thirsty brands and media may be killing the goose
laying the golden data egg.<span style="mso-spacerun: yes;"> </span>Tables are
slowly turning on the data hunters/gatherers as privacy laws and special
interest groups begin to educate the consumer that Big Brother, on the government and enterprise
level, is watching. The backlash will hurt.</span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">In the coming months this blog will monitor privacy issues
with commentary on both benefits and cautions on the state of the business.</span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">Feel free to reply.</span></div>
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-13193411629423899102015-08-25T19:10:00.000-04:002015-08-25T22:24:30.146-04:00<div class="separator" style="clear: both; text-align: left;">
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<span style="color: #3d85c6;"><span style="font-size: large;"><b><span style="font-family: Verdana,sans-serif;">TROMPE-L’OEIL or TRUMP (snake) OIL?</span></b></span></span></div>
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<span style="font-family: Verdana,sans-serif;">The GOP circus train driven by ”The Donald” and stoked by
the media, is coming dangerously close to riding off the rails that would
otherwise encourage the political discourse which voters evaluate to make
informed decisions.</span></div>
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<span style="font-family: Verdana,sans-serif;">I am awestruck by the acceptance of the republican middle,
embracing the hyperbole that is blurring their ability to separate reality from
the fantasies of Donald Trump.</span></div>
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<span style="font-family: Verdana,sans-serif;">Like the <a href="https://www.youtube.com/watch?v=4iWvedIhWjM" target="_blank">Road Runner cartoon in which Wile E. Coyote</a> paints
a tunnel on a rock wall and Wile E. Coyote slams into it believing his own illusion, Trump is leading both his constituents and his rivals into the wall as well.<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: Verdana,sans-serif;">Without referencing Mr. Trump’s often caustic and hurtful instances
to vituperate Mexicans. immigrants, women and his peers among others, he is, by
default, energizing a dangerous group of “passionate” lemmings he considers “his
people”.</span></div>
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<span style="font-family: Verdana,sans-serif;">And while Trump may personify Nebuchadnezzar before his
twisted mind was made right, it is doubtful Trump will make things right.</span></div>
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<span style="font-family: Verdana,sans-serif;">George Stephanopoulos’ recent <a href="http://www.ibtimes.com/george-stephanopoulos-interviews-trump-asks-about-actual-policy-its-called-great-2065349" target="_blank">interview of Trump</a> asking him “HOW”
he intends to carry through his policies, solicited this response …. ‘Management” </span></div>
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<span style="font-family: Verdana,sans-serif;">His GOP rivals have been thrown into an arena facing a den full of hungry lions.<span style="mso-spacerun: yes;">
</span>And they don’t have the chops to go toe to toe with Trump, embracing
fear and paralysis instead.<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: Verdana,sans-serif;">
<span style="font-size: 11pt; line-height: 115%;">The GOP circus train is headed straight for Trump’s
brilliantly painted trompe-l’oeil tunnel.</span></span>Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-80824237862272442982015-08-13T19:35:00.001-04:002015-08-13T19:35:51.544-04:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMe81j0e7tuIPDjZS_TDR9JdCOc9xA5pvsko5VtTLp7lu6SBi6RQ9zufLuy09JUE9y3Z_6W9iwcca2vtz76Az6w8BSHMZGL2hT1YdKP5h6hKnfZnByt1vMoeAvx_oH7Ap63elp/s1600/breach+cartoon.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMe81j0e7tuIPDjZS_TDR9JdCOc9xA5pvsko5VtTLp7lu6SBi6RQ9zufLuy09JUE9y3Z_6W9iwcca2vtz76Az6w8BSHMZGL2hT1YdKP5h6hKnfZnByt1vMoeAvx_oH7Ap63elp/s400/breach+cartoon.jpg" width="400" /></a></div>
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<b><span style="font-size: large;"><span style="font-family: Verdana,sans-serif;">THE NOT SO SECRET SERVICE</span></span></b><br />
<br />
<span style="font-family: Verdana,sans-serif;">This, today from the National Journal ....</span><br />
<br />
<span style="font-family: Verdana,sans-serif;">"The federal government is expecting to spend more than $500 million in
the next five years to manage data breaches. The money will be spent to
clean up the damage that results from exposed data
which often includes private information such as email passwords, credit
card numbers and social security numbers. The government is budgeting
this money to pay contractors that can mange these
events."</span><br />
<br />
<span style="font-family: Verdana,sans-serif;">The 2015 Ponemon Institute's <a href="http://www-03.ibm.com/security/data-breach/" target="_blank">Cost of Data Breach Study</a> examined the cost incurred by 62 U.S. companies across 16 industry sectors.</span><br />
<br />
<span style="font-family: Verdana,sans-serif;">According to this year's benchmark findings, data breaches cost companies an average of $217 per compromised record, of which $143 pertains to indirect costs which include abnormal customer turnover, and $74 represents the direct costs incurred to resolve the data breach such as investments in tech and legal fees.</span><br />
<br />
<span style="font-family: Verdana,sans-serif;">According to the study, malicious attacks continue to be the primary cause of data breaches accounting for 49% of incidents. Nineteen percent concerned employee negligence and 32% involved IT and business process failures.</span><br />
<br />
<span style="font-family: Verdana,sans-serif;">The total average organizational cost in 2014 rose to $6.53 million. The study suggests steps to decrease the cost of a breach, but diligence and up-front investments appear to be front and center.</span><br />
<br />
<span style="font-family: Verdana,sans-serif;">The statistics are chilling and should serve as a wake up call that has been ringing off the hook for several years.</span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;">The Feds are obviously concerned as they will be investing in excess of 15X the average rate of a U.S. firm's cost for the next 5 years, at minimum, to manage these expected events. </span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;">Note to the Feds: How about managing increased security before the breach event?</span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><br /></span>
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-47473037999063028542015-08-05T18:14:00.000-04:002015-09-03T18:26:36.890-04:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB5W8q2DWOF542T2CBL7nX06HfLcGgxESntZn3abgwnAc92XXgp3aGf_9IjD9dCylchrVIJ6MIkvDkjOevppaPboDeTgP5xwcXTnRJf7yryVUs5nRlIwODwkINmaoUwx5XpWuZ/s1600/follow-blindly.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="307" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB5W8q2DWOF542T2CBL7nX06HfLcGgxESntZn3abgwnAc92XXgp3aGf_9IjD9dCylchrVIJ6MIkvDkjOevppaPboDeTgP5xwcXTnRJf7yryVUs5nRlIwODwkINmaoUwx5XpWuZ/s400/follow-blindly.png" width="400" /></a></div>
<div class="MsoNormal">
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: large;">Are We Blindly Moving
Forward?</span><o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">In just the last few days reports of hacking and ad fraud appeared
as footnotes in the trade media.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">CMOs have much to be concerned about.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.itpro.co.uk/" target="_blank">ITPRO </a>announced that a YAHOO malvertising attack left 900
million users at risk of ransomware. Yes,
that was 900 MILLION. On the same day, <a href="https://www.trustwave.com/home/" target="_blank">Trustwave Holdings</a> discovered hackers who were using RTB platforms to spread a Trojan virus
through programmatic ads that do not need to be clicked on to activate the
virus. In other words, simply visiting a
site can infect a computer.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">As most programmatic platforms do not have robust technology
to distinguish between hackers and advertisers, Trustwave believes it is fairly
easy to pose as a legitimate business and buy up infectious ads.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">It is no wonder that the <a href="http://www.ana.net/" target="_blank">Association of National Advertisers</a>
and the<a href="http://www.iaaglobal.org/" target="_blank"> International Advertising Association </a>are raising the specter of
transparency concerns. As a result, they
are commissioning studies and surveys in an attempt to stem the flow of fraud
across all media disciplines.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.comscore.com/" target="_blank">ComScore </a>recently tracked NHT (Non-Human Traffic) across a
number of campaigns and recognized that 14% of the campaigns generated 5-20% of
NHT, accounting for 45% of the total NHT impressions. Another company at the forefront of fraud analysis is <a href="http://www.forensiq.com/" target="_blank">Forensiq</a>, "relentlessly fighting online ad fraud".<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">I would venture that most CMOs have no standards in place
with sellers, technology platforms feeding programmatic and traditional trades,
their agencies and data providers.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"> <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Recently, a Jeep SUV was hacked through its entertainment
system and controlled from a remote (10 mile) distance and forced to drive off
the road. Chrysler and Harmon are now
facing class-action suits. Could Yahoo face
similar negligence suits for failing to protect its users from the malvertising
hack? </span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">It’s getting ugly and it’s just
the beginning.</span><o:p></o:p></div>
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-44546005519293234092015-07-29T18:12:00.000-04:002015-09-03T18:49:07.502-04:00<img class="irc_mi" src="http://ipredictus.com/wp-content/uploads/2014/07/transparency-new-black.png" height="266" style="margin-top: 20px;" width="400" /><br />
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<![endif]--><span style="font-family: Verdana,sans-serif;"><b style="mso-bidi-font-weight: normal;">Programmatic
Transparency and Self-Driving Media</b></span><br />
<br />
<span style="font-family: Verdana,sans-serif;">Oh how the ad business has changed.<span style="mso-spacerun: yes;"> </span>Not so much the creative element, although I
would argue that advertising was far and away more creative in the last two
decades of the 20<sup>th</sup> century. And now the rush to embrace a digital
cascade of data and social media that waterfalls into an ocean of swirling
confusion is impacting the CMO's ability to perform. </span><br />
<br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">When did it all start?</span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">Could it have been with AOL when it first appeared on May 24,
1985?<span style="mso-spacerun: yes;"> </span>After all, it was simply a
communication tool and an online social gathering place.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">There was no useful search engine until 1990, when Archie (originally
Archives) appeared as a database of searchable web file names.</span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">By 1994, Yahoo (short for "Yet Another Hierarchical
Officious Oracle") launched to cobble together and categorized the
community of searchable websites.</span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">On September 4, 1998, Google (originally called “BackRub”)
made its debut.<span style="mso-spacerun: yes;"> </span>Today, Google argues
that it has the “right to collect your most sensitive data, as long as it flows
across an open WiFi network”</span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">MySpace launched</span><span style="font-family: Verdana,sans-serif;"> on August 1, 2003</span><span style="font-family: Verdana,sans-serif;"> as a more sophisticated social
networking site.<span style="mso-spacerun: yes;"> </span>But a fickle audience
and the debut of FaceBook less than a year later, on February 4, 2004, contributed
to its tortuous decline.</span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">Then, the CEO of FaceBook declared “the age of
privacy is over”.<span style="mso-spacerun: yes;"> </span>And today, Google
knows what you’re looking for and Facebook knows what you like and they both know where you are. </span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">The volumes of data that are collected via the digital
pipeline we call the Internet, stretches the imagination.<span style="mso-spacerun: yes;"> </span>According to SINTEF, a Scandinavian research
organization, 90% of all of the data in the world has been gathered over the
last two years, now classified as “Big Data”.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="mso-spacerun: yes;">
</span></span></div>
<span style="font-family: Verdana,sans-serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">What is Big Data and how does it act and integrate with programmatic
media platforms?<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">Big data is simply trillions or records of billions of
people from a variety of sources to include the web search and surfing, sales,
customer contact points, social media, mobile data and more.<span style="mso-spacerun: yes;"> </span>It is a massive volume of structured and
unstructured data that can be manipulated to predict the needs and wants of
individuals. </span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Verdana,sans-serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">What is programmatic buying?<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="mso-spacerun: yes;"></span>In its simplest form, programmatic technology platforms allow for
automated buying and selling of digital advertising via real-time bidding, akin
to financial market trading.<span style="mso-spacerun: yes;"> </span> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">There are
pros and cons to this emerging discipline, not the least of which is a seeming
lack of transparency that tends to obfuscate the process.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="mso-spacerun: yes;"> </span></span></div>
<span style="font-family: Verdana,sans-serif;">
</span><br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">A recent study by Forrester Research for the Association of
National Advertisers suggests there is deep concern and confusion by marketers with
respect to cost, quality and real impact.<span style="mso-spacerun: yes;">
</span> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">But much like the unstoppable advancement of the self-driving car,
self-driving media decisions will, in its early stages, suffer the cries of
skeptics who mistrust the system to provide promised value.</span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><br /></span></div>
<div class="MsoNormal">
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<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;">The root of the problem is lack of trust …. not necessarily
unwarranted as marketers and procurement officers pressure ad agencies and
media buyers to reduce costs and service fees.<span style="mso-spacerun: yes;">
</span>In turn, agencies consolidate into holding companies, utilize technology
to reduce staff and increase productivity and, in many cases, act as
intermediaries to purchase media and data in bulk, acting as resellers. </span></div>
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<span style="font-family: Verdana,sans-serif;">As market evolution begins to demand the placement of enforceable standards
for programmatic procurement , quarterbacked by contract guarantees, both
marketers and agencies will win.</span></div>
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<span style="font-family: Verdana,sans-serif;">But both parties must come to the table with the knowledge
that a fair and understanding view of business process for each will provide a
rising tide to the benefit of all.<span style="mso-spacerun: yes;"> </span></span></div>
<br />Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-75428775470979384762013-04-23T22:05:00.001-04:002014-05-29T10:32:39.545-04:0035 COUNTRIES, 3,000 PEOPLE, 86,400 SECONDS LATER<div class="separator" style="clear: both; text-align: center;">
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<b><span style="font-family: Verdana,sans-serif;">Day two of the Inside 3D Printing Conference and Expo came to a close today. </span></b><span style="font-family: Verdana,sans-serif;"> It was the first event of its kind for this technology, bringing together over 3,000 attendees from 30 plus countries over a two day period. It was a roaring success and will go on a road tour to Chicago, San Jose, Singapore and Munich.</span><br />
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<span style="font-family: Verdana,sans-serif;">A range of topics from cooking (you can print chocolate), medicine (printing organs for clinical trials), manufacturing (GE is using the process for jet engine parts) and building construction (architectural design) and fashion (print a dress) were covered.</span></div>
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<span style="font-family: Verdana,sans-serif;">And now Wall Street is taking note as we noticed participation by Lux Capital, Goldman Sachs, RRE Ventures, T. Rowe Price, Trent Capital and Piper Jaffray among others.</span></div>
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<span style="font-family: Verdana,sans-serif;">Deployment of the technology is now creeping towards consumer use, fueled by a consumer-facing company, <a href="http://www.shapeways.com/" target="_blank">ShapeWays</a>, where you can make, buy and sell products (thousands of them). The company's ecosystem moves from designer to distributor (ShapeWays), to the consumer and back to the designer.</span></div>
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<span style="font-family: Verdana,sans-serif;">ATTENTION ad agencies and marketers: Don't miss the boat on this exploding, disruptive technology. Your absence at the event was obvious. Get ahead of the curve and a step ahead of your competition. NOW.</span></div>
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<span style="font-family: Verdana,sans-serif;">You can review current, updated news on the world of 3D Printing at <a href="http://www.3dprintingbureau.org/">www.3DPrintingBureau.org</a> </span></div>
Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0tag:blogger.com,1999:blog-22858736.post-49917205453186830002013-04-22T18:45:00.000-04:002015-07-09T17:08:11.278-04:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU8MiEO9qiz3YgogJHGFF5F8lCJMHyQPxtaggdDKbKNvb6o1MpHqEU5wJ-5dykTsHm26TTKtRS9oB_yh3yEIpeQzTZgQXYVhRGuwvXbWHX4487FY9rls3LGiIJdOUneoqgGRLx/s1600/Inside3DPrinting.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU8MiEO9qiz3YgogJHGFF5F8lCJMHyQPxtaggdDKbKNvb6o1MpHqEU5wJ-5dykTsHm26TTKtRS9oB_yh3yEIpeQzTZgQXYVhRGuwvXbWHX4487FY9rls3LGiIJdOUneoqgGRLx/s400/Inside3DPrinting.png" width="400" /></a></div>
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<b><span style="font-family: Verdana,sans-serif;">I just came away from day one at the Inside 3D Printing conference at the Javits Center in NYC and was blown away by the size of the crowd and the throngs of people stretching to get close to the exhibitors at the expo.</span></b></div>
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<span style="font-family: Verdana,sans-serif;">Several dozen sponsors and exhibitors took over a corner of the Javits Convention Center for a track series on 3D Printing 101 and tutorials on design initiatives. As it relates to the medical industry and pharma, </span><span style="font-family: Verdana,sans-serif;">Lawrence Bonassar, associate professor for the department of biomedical
engineering at Cornell noted that his “vision for this
technology” would be to reduce the cost of medical imaging so that physicians can take profile photographs of healthy patients that can then be stored and
used at the time of injury.</span></div>
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<span style="font-family: Verdana,sans-serif;">Why is this technology important to marketers today? Because this trans-formative, game changing technology will impact manufacturing, delivery channels, the media and the way we bring products and services to market. </span></div>
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<span style="font-family: Verdana,sans-serif;">How we communicate these changes and opportunities to the consumer and the businesses that make it happen is what marketing and advertising is all about. For too long, ad agencies have taken a back seat to technology, reacting only when prodded by their clients or when they risk a collective review of their services.</span></div>
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<span style="font-family: Verdana,sans-serif;">We are on the doorstep of a huge new industry. It's not too late to begin mining the intelligence that will keep you one step ahead of your competitors. </span></div>
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<span style="font-family: Verdana,sans-serif;">A daily news feed on 3D Printing can be found at: <a href="http://www.3dprintingbureau.org/">www.3DPrintingBureau.org</a></span></div>
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Paul Benjouhttp://www.blogger.com/profile/14211860354711317937noreply@blogger.com0