Early this afternoon, one of the staffers at Agency Spy, a member of the MediaBistro empire, Twittered to ask about a recent Chivas commercial. His interest was the background music in the spot.

The music was “driving him crazy”…. He couldn’t recall where he heard it before.

This is where the artist, the album, the commercial, YouTube, an Apple iPhone App, Grooveshark (a free music sight) and Twitter all came together in a few short minutes to make our friend at Agency Spy a bit less crazed.

It’s a classic example of how ordered digital forensics can make a difference.

1-Search YouTube for “Chivas Commercial” and rank by date.

2-Play the clip and confirm it’s the right commercial

3-Use the iPhone Shazam application which “listens” to the song and plays back its title, artist and, in some cases lyrics, with a link to iTunes for potential purchase. Granted, I did hunt for a few seconds in the commercial with no voice-over to capture the music.

4-Jump to Grooveshark (, search for the album and pick the music track that matches the commercial. While on the site, you can also create a widget that can be embedded in a blog.

5-Capture the URL link to the music and forward back to Agency Spy on Twitter.


Here’s the widget with the soundtrack … sometimes it all comes together neatly, with potential for monetization and data capture along the way.

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