My Open Kimono

  
WAIT, WHAT?!
I laughed.
When Facebook first commented on the small number of Americans who saw the Russian prompted ads at 10 million, I laughed.
I laughed again last week when Facebook upped the number of Americans who saw the ads to 126 million.
Today, Facebook testified on Capitol Hill that the number is now 150 million.
Still laughing.
Facebook, Google and Twitter are compromised. And there is a reason....a lack of seasoned media professionals.
When Facebook first announced10 Million Americans saw the ads and the dollars they took to run them i held back.
Wait, What?!
The numbers simply did not add up and any traditional media pro could have figured that out.
When Facebook upped the number to 126 million and reasoned that it was a small insignificant number I paused and laughed some more. So .... Facebook is telling its advertisers that the millions reached was not a big deal and are taking money from clients to sell insignifigant performance.
Who's crazy here?
It's just the tip of the iceberg and numbers will rise yet again. It will not end well.

Note to Facebook. Google and Twitter .... get off your high horse and hire some seasoned traditional media pros who know the business of reach and math. You simply do not have the chops nor the required foundations to go it alone.