The car makers are back in the "pink" registering huge profits, launching IPOs and making loan paybacks in the billions. Along with rising oil prices, expected to hit the $100 mark next year, the temptation for these linked industries to stay the course with fossil fuel engines can easily hamper EV (Electric Vehicle) initiatives in the US.

Impetus is coming from GE with a pending purchase of 25,000 EVs by 2015. Twelve thousand will be the GM Volt, a $41,000 electric/gasoline hybrid. Nissan's Leaf will debut this year at a $33,000 price point.

As we gingerly step into the EV market, we should take a lesson from the UK. London is quickly becoming the electric driving capital of Europe, building 1300 public charging points over the next two years.

Agencies not making plans now to deal with this coming wave will be in a weak position to secure strong market share.

Cary, NC McDonald's

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In the coming year, we will be launching an aggregation site, SparkStop.com, on all things EV. Stay tuned.

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