I rarely step back from the blog table to highlight a company in the digital or analog space. But this one's a rising star.

Without beating around the bush, that company is AppNexus. Founded just three short years ago in 2007, founders Brian O'Kelley and Mike Nolet partnered to deliver a cutting edge online buying platform. The company launched the first server-side ad transactions and has been on a steep growth curve ever since.

Partnering with technology providers, ad networks, exchanges and data providers they are positioned as the ad server for the technology and data rich digital landscape that we are all challenged to understand and make it work to the marketer's benefit.

Bringing together over 150 attendees Thursday at a post AdTech event, the AppNexus "What Works" Summit successfully pulled together several panels and speakers that made AdTech seem like OnLine 101.

In a nutshell, AppNexus is the go-to company for real time ad buying in its enterprise level computing cloud. It drives the madness out of the planning/buying process.

They are truly at the nexus between the digital landscape and the cloud(s) that water and nurture it.


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