If the attendance at this week's AdTech conference at the Javits Center is an indicator of the resilience and staying power of the ad business, it's full speed ahead!

Attendance at the three day event surpassed 9300, rising to almost record levels. There was no lack of exhibitors either; over 250 of them commanding eleven full aisles packed with attendees.

The keynote address by WPP's Martin Sorrell noted a strong focus by clients on costs leading to more intensive procurement sessions. This in light of a "less worse" economy he notes that in thirty three years "I have never known more clients focused on costs".

Sixty six breakout sessions and no less than seven keynotes filled three days with a variety of content.

Both attendees and exhibitors preferred the Javits Center to a more central hotel location. The tone was positive and upbeat for a recovering economy and I saw little room for improvement ... with the exception of the boxed lunches for the full conference delegates.

No less noticeable, Casale Media and a newcomer, Elephant Traffic, were the hands down winners for promotional awareness. I was especially impressed with Elephant Traffic's use of a fleet of ten Mini Coopers to provide rides to any point in Manhattan during the event.

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