A move towards greater regulation for privacy comes as surveys in the United States and Europe show that a majority of consumers on both sides of the Atlantic are against corporations monitoring their Internet use for marketing purposes.

According to one of the first independent surveys carried out by the University of California and University of Pennsylvania, two thirds of Americans object to targeted online ads.

A proposed amendment to an EU privacy directive states that national governments should "ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his/her consent, having been provided with clear and comprehensive information."

The amendment, if approved, would have negative implications for the online advertising community, which relies on the placement of cookies on hard drives to enhance the relevance of online ads.

Is the US next in line for government regulation? Recent session debates at AdTech and OMMA suggest that self-regulation may not be enough to stem rising criticism against the harvesting of consumer data.

In the coming weeks, this blog will initiate a debate on platforms that may provide alternatives to government regulation. Stay tuned.


Unknown said...

Do you have a link to the studies? I'd like to see them, and I bet the questions were worded so to make the results come out as the surveyors desired.

I don't know of anyone outside our industry who is against targeted ads, and most people I speak with would rather see relevant ads than irrelevant ones.

Also, our government officials need to be reminded that our privacy is violated way more in the offline world, and that should be their first priority.

Paul Benjou said...

Thanks for your input ...
The Annenberg Public Policy Center at the University of Penn link is provided here ..