A small town newspaper serving the Wakarusa community in Olive Township since 1892.
Will it survive?
Battered by circulation declines and loss of ad revenue, major papers in urban markets are in deep trouble. And the small town newspaper may all but disappear. But will it?
The impact of these losses is more significant than we think, cutting across major cities and rural America. If we dig deep enough there may be options, but we must first understand the dynamics of the marketplace from a retailer's point of view.
My commentary today in MediaLifeMagazine initiates the dialogue. Comments, as always, are welcome.
Click here for a relevant music video story or click on the widget below to listen.
Will it survive?
Battered by circulation declines and loss of ad revenue, major papers in urban markets are in deep trouble. And the small town newspaper may all but disappear. But will it?
The impact of these losses is more significant than we think, cutting across major cities and rural America. If we dig deep enough there may be options, but we must first understand the dynamics of the marketplace from a retailer's point of view.
My commentary today in MediaLifeMagazine initiates the dialogue. Comments, as always, are welcome.
Click here for a relevant music video story or click on the widget below to listen.
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