WHAT'S YOUR QR ?

Think bar codes are nothing more than a scanning system for purchasing and inventory control? Think again as the ubiquitous bar code evolves into a consumer friendly QR (Quick Read) code. Originally created in Japan, this two dimensional code is common in the country where consumers can use their mobile phones to download product or service information.

QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL.

The QR Code that follows was generated by Kaywa.com and provides a link to My Open Kimono. The site will generate your code at no cost.

A more creative approach is taken by SET Japan, incorporating brand designs into the code (the code at the top of this page was created for Louis Vuitton). Check the site and click on the QR Code link for examples of truly creative work.