In an unprecedented announcement sure to shock the ad industry down to its foundations, Google’s CEO Eric Schmidt announced his intent, in a triumvirate move, to purchase Microsoft and Yahoo!, breaking apart and spinning off divisions of both companies. Operating divisions that compliment Google’s business will be integrated into the company, creating an advertising powerhouse that will eventually compete with the combined media efforts of the world’s largest holding companies, WPP, IPG, Omnicom, Publicis, Havas, and Aegis.
In a simultaneous but no less egregious attempt to gain a stranglehold on the business of media management, Google’s DoubleClick division announced the pending acquisition of Michael Donovan’s Donovan Data Systems, Media Ocean and its competitor MediaBank. The enterprise software companies combined manage in excess of seventy five percent of all media placements in the US.
In yet another dramatic move, the unstoppable powerhouse, Google is tightening its grasp of global media operations through the creation of a five hundred million dollar venture fund seeking to unseat global media players through major acquisitions or fast-track hobbling and development of smaller players in Europe and the Asia/Pacific regions.
These announcements are due to hit the major news wires on April Fools Day, 2009.
In a simultaneous but no less egregious attempt to gain a stranglehold on the business of media management, Google’s DoubleClick division announced the pending acquisition of Michael Donovan’s Donovan Data Systems, Media Ocean and its competitor MediaBank. The enterprise software companies combined manage in excess of seventy five percent of all media placements in the US.
In yet another dramatic move, the unstoppable powerhouse, Google is tightening its grasp of global media operations through the creation of a five hundred million dollar venture fund seeking to unseat global media players through major acquisitions or fast-track hobbling and development of smaller players in Europe and the Asia/Pacific regions.
These announcements are due to hit the major news wires on April Fools Day, 2009.
Again, announcements are to be released on April Fools Day.
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