GOOGLE BETWEEN THE LINES

What’s behind Google’s curtain?
The quote that follows comes from Google.
Try reading between the lines. I’ll help a bit.

“Google primarily provides search and advertising services, which together aim to organize and monetize the world’s information. (Hey, isn’t advertising a form of consumer information? Yep …. And we’re gonna make a ton of money doing it.) In addition to its dominant search engine, (we are the God of Search) it offers a plethora of tools and platforms including its more popular products: Gmail, Maps. and YouTube. (If we don’t get you with search, we’ll get you while you’re e-mailing, looking for directions or viewing videos.) Most of its Web-based products are free because Google makes its money from highly integrated online advertising through its AdWords and AdSense platforms. (Ah-Ha! AdWords and AdSense are just the beginning! Long live Freenomics!) Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information.” (Google can do it better than your agency can!)

I admit that I am hooked into a number of Google’s applications. I am, however, not blinded by the obvious.

Google has encroached upon traditional media formats in an “effort” to streamline back-end performance for a better roi as well as provide the industry with financial management tools that will ease the back-office headaches.

I would not be at all surprised to find Google in discussions with Donovan Data Systems, the financial and production giant that caters to ad agencies as a next-step in their quest for dominance.

“Quidquid id est, timeo Danaos et dona ferentis."