My Open Kimono

Are You Web 2.0 Savvy? Do You Need To Be?
Turn to any consumer (and some marketers) and ask them how they like Web 2.0 compared to Web 1.0. Chances are you'll get a blank stare.
The concept is simple and unless you're a web designer or manage bells and whistles on your site, you don't really need to know all the terminology (AJAX, an acronym for Asynchronous JavaScript and XML, for example) that created Web 2.0.
This new and improved version of the web allows for greater interactivity through blogs, Wikis, Social Networks, RSS Feeds and Virtual Conferencing among a host of other applications. Visitors to interactive sites can apply their own tags (keywords) to the information on hand, creating a public directory .... or folksonomy, generating a sense of community and, in the case of marketers, providing a platform for interactive testing and brainstorming with their customer base.
Web 2.0 has also created a new bubble of sorts with venture capitalists rushing to fund new versions of stale material.
While you do not, as a marketer, need to understand what makes Web 2.0 work, you do need to understand how it can be applied to leverage your business.
More power to the people.