McDonald's has launched a new ad campaign in France that aims to celebrate the diversity of its customers. One of the spots, featuring an interaction between a father and his gay teenage son, is gathering a lot of attention online...

The campaign, from BETC Euro RSCG in Paris, sees the brand move away from its usual focus on the traditional family set-up to recognizing a wider clientele.

Pro family groups are now mobilizing to publicize McDonlad's extreme support of "the deviant moral lifestyle of homosexuals and transgenders".

Let My Open Kimono readers know how you feel about McDonald's niche positioning after viewing the video that follows. Voting is anonymous.



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