At yesterday's South by Southwest Conference (SXSW) in Austin, attendees were expecting Twitter's keynote to unveil a new advertising platform. WRONG!

Instead, they skirted around a new feature dubbed @Anywhere. Details were very fuzzy and some likened it to Facebook Connect.

The press hammered the keynote as attendees made a beeline for the exit doors:

"Likely the most horrifically devastating keynote in SXSW history" (Fast Company)

Maya Baratz, manager at MTV, tweeted: "There are hundreds of people in the room. Someone. Anyone. Kanye this keynote and ask Evan a good question."

GIGOM: Twitter fails to live up to SXSW hype."

Twitter has been groping for a business model that will sustain the company as they begin to slow their growth and field questions on the value of a smaller-than-expected base of frequent users.

Frankly, they had their opportunity to execute on an exit strategy last year and blew it. The contagious YAWN at SXSW will not sit well with their benefactors as they watch their investment sour.

1 comment:

Susan said...

Devastating not only for Twitter, but for the bevy of social networking companies cropping up and trying to profit off of Twitter's coattail.