Day Two at the Search Engine Strategies Conference (SES) in New York launched with a brilliant keynote address by Avinash Kaushik, author, blogger and Analytics Evangelist for Google.
If you can manage to hire away this brilliant mind from Google, do it! Avinash's take on the use of data analysis to build on business intelligence was short of super-genius.
At one point, the SEO Guru used Kodak as an example of poor (very poor) search marketing, focusing on the lack of keyword intelligence by their marketing department. If Kodak was in the audience they got a free analysis and examination of their search tactics (or lack thereof).
Go out and buy his book, Web Analytics 2.0 now.
Unfortunately, the afternoon keynote panel qualified for a big YAWN as the audience trickled out of the ballroom in search of caffeine. Topic -- Video Marketing. Ian Schafer, CEO of Deep Focus and part of the panel, attempting to start controversy, was trapped by a mediocre moderator and fellow panelists. Sorry, Ian.
Rounding out the day, a session on "Selling The C Suite" helped bring life back to the day with thoughtful tips by Kevin Lee, CEO of Didit and Fionn Downhill, CEO at Elixir Interactive. Suggesting what motivates the C suite --- Greed, Fear, Vanity, Loss and Competition were top of mind for Kevin. I would have added blackmail to the list!
If you can manage to hire away this brilliant mind from Google, do it! Avinash's take on the use of data analysis to build on business intelligence was short of super-genius.
At one point, the SEO Guru used Kodak as an example of poor (very poor) search marketing, focusing on the lack of keyword intelligence by their marketing department. If Kodak was in the audience they got a free analysis and examination of their search tactics (or lack thereof).
Go out and buy his book, Web Analytics 2.0 now.
Unfortunately, the afternoon keynote panel qualified for a big YAWN as the audience trickled out of the ballroom in search of caffeine. Topic -- Video Marketing. Ian Schafer, CEO of Deep Focus and part of the panel, attempting to start controversy, was trapped by a mediocre moderator and fellow panelists. Sorry, Ian.
Rounding out the day, a session on "Selling The C Suite" helped bring life back to the day with thoughtful tips by Kevin Lee, CEO of Didit and Fionn Downhill, CEO at Elixir Interactive. Suggesting what motivates the C suite --- Greed, Fear, Vanity, Loss and Competition were top of mind for Kevin. I would have added blackmail to the list!
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