My Open Kimono

WE INTERRUPT THIS COMMERCIAL FOR ….

Yet another commercial, superimposed logo, pop-up promo or screen-crawl. Television broadcasters have run away with promotion overload pushing viewers to lash back by tuning out.

Scheduling commercials to satisfy revenue demands is understandable … some would argue to the point of driving audiences to the competition …. The Internet.

Today, the number of commercials is no longer regulated by the FTC (except for children’s programming). Broadcasters do, however, attempt to adhere to a maximum of 18 minutes (36 30-second commercials) per hour! That figure does not include in-program superimposed promotions.

I’ll interrupt my rant so that you can hear what the comic, Lewis Black, has to say …. humorous but true!

Enjoy the laugh.