Pudding Media, a small San Jose startup, with development staff in Israel, founded by brothers Ariel and Ruben Maislos is “growing” a technology that marries voice recognition with ad-serving technology in a unique and potentially powerful way.

The company provides free phone calls via browser in exchange for tapping into or “eavesdropping” into your conversation. The system recognizes spoken keywords. Combined with profile data provided for the “free” service, algorithms will determine which ad offers are best suited to your profile during the conversation. Ads are displayed on your PC or e-mailed to you (eventually directed to your cell phone as well) with the expected result to be a click-to-action.

The company, whose management team is heavy with technology experience, is funded by VCs to include Opus Capital, an experienced venture team that has played an integral role in the early stages of many successful companies, such as Bridge Communications, DoubleClick and FedEx.

The single concern with the platform focuses on measuring real consumer need for free calls given broad, low cost (often free as well) VOIP access and the over-riding issue of privacy and security.

Although the technology is innovative, the business model will likely need to change.

For mode information, visit their website at
Pudding Media.

No comments: