Showing posts with label Nike. Show all posts
Showing posts with label Nike. Show all posts

NIKE: ARE YOU LISTENING?


Human gait could soon power portable electronics.

A new energy-harvesting technology that could capture the energy of human motion to power portable electronics has been developed by researchers at the University of Wisconsin-Madison.

The “reverse electrowetting” technology promises to reduce our dependence on batteries. It converts mechanical energy to electrical energy using a microfluidic device consisting of thousands of liquid micro-droplets interacting with a novel nano-structured substrate.

This technology could capture energy produced by humans during walking that is normally lost as heat and convert it into up to 20 watts of electrical power that can be used to power mobile electronic devices, the researchers said. Unlike a traditional battery, the energy harvester never needs to be recharged, since the new energy is constantly generated during the normal walking process.

The energy generated by the harvester can be used to power a broad range of devices, from smartphones and laptops to radios, GPS units, night-vision goggles, and flashlights.

Shoe power (credit: Krupenkin, T. & Taylor, J. A.)

Socialising Johannesburg


The following from friends at PSFK on the use of digital outdoor-scapes....

Nike’s Write The Future campaign is taking an innovative approach by merging social media and World Cup activities to forge a truly interactive experience. Fans can submit a 57-character inspirational message through Facebook, Twitter, Mxitt (a South African social network), and QQ (a Chinese social network) and choose an accompanying picture of their favorite soccer player to have it headlined on the Life Center, one of Johannesburg’s largest skyscrapers.

One hundred fan-generated headlines are selected each night to be displayed on Africa’s largest interactive LED screen. Measuring 44 meters high by 42 meters wide and hoisted 30 stories high, it displays fan messages for the entire city to read and be inspired by. When a message is chosen and displayed, the fan receives a personalized notification with a picture of the headline and the accompanying animation of their favorite soccer player.

Several years ago the same strategy was utilized by Gateway for a digital billboard in Times Square.

Watch a video about the campaign below and the Times Square photo that precedes it.