I just came away from day one at the Inside 3D Printing conference at the Javits Center in NYC and was blown away by the size of the crowd and the throngs of people stretching to get close to the exhibitors at the expo.
Several dozen sponsors and exhibitors took over a corner of the Javits Convention Center for a track series on 3D Printing 101 and tutorials on design initiatives. As it relates to the medical industry and pharma, Lawrence Bonassar, associate professor for the department of biomedical engineering at Cornell noted that his “vision for this technology” would be to reduce the cost of medical imaging so that physicians can take profile photographs of healthy patients that can then be stored and used at the time of injury.
Why is this technology important to marketers today? Because this trans-formative, game changing technology will impact manufacturing, delivery channels, the media and the way we bring products and services to market.
How we communicate these changes and opportunities to the consumer and the businesses that make it happen is what marketing and advertising is all about. For too long, ad agencies have taken a back seat to technology, reacting only when prodded by their clients or when they risk a collective review of their services.
We are on the doorstep of a huge new industry. It's not too late to begin mining the intelligence that will keep you one step ahead of your competitors.
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