As we begin to assess the upfront TV market we are watchful of the new entries at the kiddie table .... online video networks. Notwithstanding the embarrassment of a $30,000 Mustang give-away (AOL's grandstanding) we nee to keep things in perspective.
The video that follows was produced by none other than Bob Hoffman (Hoffman Lewis Advertising) and says it better than I can.
Watch and learn. Sources credited here.