Can AOL be fixed or is it time for the company execs to fold the tent and go AWOL?
As an outside observer, internal memos and external "off the record" quips seem to position the company as one grasping at straws, exasperated by bad, very bad, ad sales and earnings.
Tim Armstrong, AOL's CEO, wants to turn the company around with a manifesto of "wants" that reads like a child's tantrum.
This link to SAI's Business Insider puts it all into perspective with a peek into the AOL Master Plan.
The most recent broadside follows with a chart that illustrates how bad display sales really are.
Click on the chart to enlarge it
Where AOL goes from here remains to be seen. It is hard to argue, however, that this once high flying media company will survive in its current form.
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1 comment:
Interesting to see if AOL's content strategy (along with Patch) will find its role with users as well as advertisers.
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