WIKILEAKS' ASSANGE NET ASSAULT

The current degree of hysteria relating to L’Affair Assange has not left the digital ad industry untouched.

Team Assange (a paltry six individuals) managed to escape shut down by government hackers and has, with the help of supporters, disabled major sites including Mastercard, VISA and PayPal (and now, potentially, Amazon) as payback. Sarah Palin’s site along with Joe Lieberman’s have also been disabled.

“Don’t mess with Wikileaks” is the message they are sending, suggesting the Internet would need to be shut in order to censor Wikileaks.

The cascading impact of these maneuvers and subterfuge to the ad community will manifest in forms concerning privacy, fed policy and e-commerce disruptions. It may also slow web media investments by marketers.

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