A technology news aggregator and message board site with 280 million page views per month needs your help.
Why? Because they don't have a business model that works and have been losing money. Reader's are simply not clicking on ads.
Here's the kicker....the site's owner, Conde' Nast, purchased it in 2006, and is offering little or no technical support or funding until the site shows promise. So the four engineers running the site (which has had a spate of technical problems lately) are asking readers to donate or subscribe to the site in an effort to secure additional resources.
Many of the readers are too jaded and will not pay for a subscription. After all, Conde Nast is a giant publishing company that can easily fund it. But as a business unit with its own P&L, it seems CN will let it flounder and fail.
The bigger question, however, is the lack of reader interaction with the ads. Are surfers finally getting tired of display ads? Are they becoming oblivious to those leader boards and skyscrapers?
With 280 million page views you would think there is some merit in the sites ability to generate revenue.
You be the judge. Oh yeah...the site, if you can get to it, is reddit.com
Why? Because they don't have a business model that works and have been losing money. Reader's are simply not clicking on ads.
Here's the kicker....the site's owner, Conde' Nast, purchased it in 2006, and is offering little or no technical support or funding until the site shows promise. So the four engineers running the site (which has had a spate of technical problems lately) are asking readers to donate or subscribe to the site in an effort to secure additional resources.
Many of the readers are too jaded and will not pay for a subscription. After all, Conde Nast is a giant publishing company that can easily fund it. But as a business unit with its own P&L, it seems CN will let it flounder and fail.
The bigger question, however, is the lack of reader interaction with the ads. Are surfers finally getting tired of display ads? Are they becoming oblivious to those leader boards and skyscrapers?
With 280 million page views you would think there is some merit in the sites ability to generate revenue.
You be the judge. Oh yeah...the site, if you can get to it, is reddit.com
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