As we begin to dust off and drag out bicycles to take advantage of warmer weather, one company, VW, roles out an electric concept bike for short distance commuting that promises to be an eye catcher.
This from engadget...
Well, it looks like it's the season for automakers to show off electric bicycle concepts, with Volkswagen now following Lexus' lead with its own "Bik.e" concept. Unlike Lexus' hybrid concept, this one is a full-fledged electric bicycle (sans pedals), and it boasts a few innovations of its own, not the least of which is that it's able to fold up and fit where you'd normally store a spare tire. It's also apparently able to be charged using your car's DC current in a pinch in addition to a standard AC outlet at home, and it promises to deliver a range of 20 kilometers (about 12.5 miles) on a full charge, along with a top speed of 20 kilometers per hour. What's more, it seems like Volkswagen is actually looking at commercial possibilities for the Bik.e, although it's not making any firm commitments just yet.
How does this play into the world of media? As a new concept that will draw attention, a smart marketer will secure fifty of these Bik.e's and launch them in a city with riders carrying their message on windbreakers. Short-lived, but impactful when it's timely.
Watch the video ....
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