As we close out 2009 and enter 2010, we begin to reflect on the past and look to the future for growth, prosperity, health and happiness.

The United states has been a cultural melting pot spawning generations of culturally rooted families from around the globe. From Europe and Africa, the Middle East and Asia, we are as culturally diverse as Walt Disney's "It's a Small World".

Standing out from all cultures in terms of growth and impact on our economy has been the Hispanic (or Latino) community. Today, over twenty countries in Central and South America, the Caribbean and Mexico contribute to the Latino population in the U.S. accounting for 15.5% of the U.S. population ..... not an insignificant statistic.

And the number is growing rapidly.

Results from the 2010 census is expected to raise eyebrows as many believe the number of Latinos will rise from an expected 47 million to between 50 and 52 million.

According to the census, the Hispanic-origin population contributed 39 percent of the Nation's population growth from 2000 to 2010, projected to 45 percent from 2010 to 2030, and a whooping 60 percent from 2030 to 2050 (accounting for at least 25% to 30% of the U.S. population).

The political and economic impact of the Latino community as it relates to marketing strategies cannot be overlooked. To do so would court disaster..... and delivers a holiday gift for those marketers that have already recognized the future bonanza.

Happy Holidays!

No comments: