Ben & Jerry's Ice Cream has temporarily changed the name of its Chubby Hubby flavor to Hubby Hubby for the month of September in recognition of Vermont's Gay Marriage law that goes into effect today.

Unilever, parent of the brand, is expected to weigh in on the marketing effort that, while restricted to the state of Vermont, is generating global awareness.

Packaging will not be redesigned and the product will not be sold in retail outlets. Ben & Jerry's Scoop Shops in Vermont (there are only six) will carry the flavor while a wedding-themed truck will give away samples during the day.

As newspapers across the country carried the news, thousands of reader comments have already been posted, equally divided between pro and con positions.

Read the Ben & Jerry's announcement here. Vote for or against the flavor below.

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