THE HOUSE THAT DONOVAN DATA BUILT



Reports are circulating that Donovan Data Systems' (DDS) broadcast business unit, Media Ocean, is in trouble.

It appears thirty (30) employees were pink slipped from the unit.

On the heels of Media Ocean's troubles, Deutsch, an IPG agency, decided to move its agency business from Donovan Data to Harris.

DDS, a pioneer in the agency enterprise software business with the lion's share of the market has, over the years, been admonished for slow or lacking development of its software and the reluctance to support digital initiatives.

Could it be that DDS is conserving cash for an imminent sale of the firm? And if so, who might be courting them?

2 comments:

Mediaanalyst said...

well Google has always wanted a way to control the agencies...

JL said...

DDS is known for being archaic at best. Its iDesk application to integrate with Doubleclick DART is filled with enough bugs to remind me of Microsoft Windows Millennium edition!