The network and cable news services feed on the visuals that attract and keep viewers glued to many a TV screen. That the majors are losing ground to the internet as a news source is no surprise. Add to that equation the possibility of a day or week without major news events on a global scale and you’ll have the networks scampering to rehash yesterday’s news.

What to do?

Hire Rioters-R-Us! Create chaos. Pinpoint a religious cause and put the PR machine to work!

A lighthearted view of this “tactic” can be found in George Simpson’s column today on Mediapost’s Media Daily. His satire plays well …. if it is satire indeed (?).

Follow this link to his commentary …. it's a riot.

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